Mike Manley launched the 2014 Jeep Cherokee at a massive event, apparently attended by every person within the Javits Center; the Special Event Hall was not just standing room only, but appeared to be filled to capacity. Jeep has been on a roll, and the new Cherokee is being launched into a busy market. There were 2 million midsized SUV sales in the US in 2012, 5 million worldwide, according to Mike Manley; and that market is dominated by imports.
Manley praised the original Jeep Cherokee for some time, before moving on to the new one. He pointed to the artifical rocks on the stage, saying that while they could not launch the car in Moab, “we tried taking a little bit of Moab here.” Then DRLs lit up at both sides of the stage and, slowly, the Trailhawk moved in from stage left, easily climbing the box-like faux..
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