Chrysler is taking a week to celebrate Chrysler Corporation’s 88th birthday. While the Corporation is no longer with us, it was 88 years ago today that Walter P. Chrysler created the new Chrysler Corporation, which, in a move that may sound familiar, took the assets of the old Maxwell Motors into a new shell. The Chrysler car and brand were about a year old at the time.
Maxwell had already been through a mass of mergers, acquisitions, and name changes; founded in 1904 as Maxwell-Briscoe, it became International Motors, United States Motor Company, Standard Motor, and finally Maxwell Motor in 1913. Along the way, it picked up Flanders, Columbia, Providence Engineering, Sampson, Brush, Dayton, Courier, Moyea, and Pope, among others. The new Chrysler Corporation quickly acquired Dodge Brothers (1928), and then its frenetic pace slowed as the company focused on engineering and production rather than corporate games. Not until..
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