[Allpar News System]

Chrysler Group assembly plants in the U.S., Canada and Mexico built 216,758 cars and light trucks last month, a 12.6% increase over April 2012. However, significant declines in production of the slow-selling Chrysler 300, the Fiat 500 and the Jeep Patriot, combined with the production losses caused by the discontinued Jeep Liberty and Volkswagen Routan left the year-to-date (YTD) output 1.4% short of the first four months of 2012. All three NAFTA regions reported increased production for April but only the U.S. is also up on a YTD basis (+2.4%). Canada (-6.8%) and Mexico (-7.5%) trail 2012's January-April period. Total production numbers were also up 4.2% compared to March 2013, thanks to a 9.8% increase in truck output that covered an 8.2% reduction in passenger crs. Dodge and Ram divisions enjoyed increased production, with volumes rising 30.4% and 38.5%, respectively, while output dropped at the Chrysler, Fiat and Jeep brands...

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[Tomguy]

Just curious if the 300 selling slowly is supply rather than demand? Dealers around me have 15 in stock for the 4 major dealers (including 2 SRTs). For an area with over 500k people metro pop (Scranton city has 76k and WB has 41k plus all the 'burbs) that seems a bit low.

 

[MoparNorm]

Just curious if the 300 selling slowly is supply rather than demand? Dealers around me have 15 in stock for the 4 major dealers (including 2 SRTs). For an area with over 500k people metro pop (Scranton city has 76k and WB has 41k plus all the 'burbs) that seems a bit low.

This was discussed in the sales thread. There have been parts shortages.
That said:
The 300 has moved upmarket with the dropping of the stripper models.
Sales are off, but profit up, on each unit sold.
If Chrysler 300 is to become the Brand Flagship, they don't need massive sales of stripper models and base models. That hurts the residual value and resell, it lowers the prestige of the 300.
As long as Charger and Challenger pick up the slack, the platform is OK, sales wise.