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AN: Chrysler deals with Senators, country singers

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Chrysler announced two marketing deals today. Ontario Chrysler dealers announced a three year exclusive automotive sponsorship agreement for the Ottawa Senators hockey team, which will include promotions with Scotiabank Place and the creation of the Dodge Club, for "upscale dining in a casual environment." The Dodge Club appears to be a rename of the Senate Club, and operates in the Coliseum Rooms on Senators game nights. The deal also names Gate 2 the "Dodge Gate" with Dodge Valet parking. The concierge desk is now the Dodge Concierge. Chrysler will also have a presence with new in-arena signage, including in-ice, LED power ring messaging and Dodge vehicles on display at two Scotiabank Place entrances. South of the border, Ram continues its “Road to the Ram® Jam” country music series with the first of five charity auctions, where each artist will auction off their 2012 Ram 1500 Laramie Longhorn truck to benefit..

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