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Mopar392 said:
Now, Compact size. Civic, Corolla and Cruze. What do these cars have and the Dart Don't?
Civic and Corolla are the poster children for quality and reliability, which are two biggest motivators of non-luxury sales.

Also, Civic and Corolla have been in continuous production for 40 years; existing customers are the single largest source of prospects for new-vehicle sales. It is going to take years and continued marketing support to establish Dart into anything close to Civic or Corolla.

Finally, the midsize sedan is the single largest vehicle segment in the US market --accounts for about 1 in 4 new vehicle sales. Until Chrysler Group successfully launches and supports a class-leading midsize sedan that can compete head-on with the big boys --instead of nibbling at the margins of the segment, Chrysler sales are going to continue showing vulnerability and volatility.
 

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And if Chrysler would quit changing the names every time they come up with a new design might help, too. Shooting themselves in the foot, bringing back an old name every few years as a completely different model.
 

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You are exactly right: every time Chrysler drops a nameplate, those customers are free to go elsewhere; every time Chrysler comes up with a new nameplate, it has to start from zero.
 

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I think with Chrysler LLC, each management comes they change the names of the cars they think it sells bad thinking the new name might do well.
I agree, constant name might show different results..

Who knows if the next Dart, 200, Avenger are going to keep the same name..
 

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Chrysler has had absurd turnover in model names for its full history... starting with Maxwell -> Chrysler Four -> Plymouth within three or four years.

I think part of it is that they keep going after the next revolution — Airflow, fins, unit-body, front wheel drive, Cab Forward, German Engineering, ANYTHING BUT German Engineering, Alfa-inspired...

How many ad campaigns have been "An American Revolution," "The New Dodge," etc? Heck, WPC started out selling "The Good Maxwell"!
 

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If you look at Toyota and Honda, they have changed very few model names over the years. It is no coincidence that they also happen to have the highest levels of customer retention.

Of the well-established model names Chrysler has kept in its portfolio --300, Charger, Challenger, Wrangler, Grand Cherokee, RAM 1500-- they also happen to do relatively well in their individual segments.

In the same years the Camry and Accord have been in production, Dodge has had the Aspen/Diplomat, the 600, the Spirit, the Stratus and the Avenger.

In the years Corolla and Civic have been in production, Dodge has had the Colt, Omni, Neon, Caliber and Dart --and I bet I am leaving out some.

Chrysler's Achille's Heel comes from constantly meddling right at the core of the US market: the compact car and midsize sedan.
 

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Look at the transitions over the decades (literally) of these different names of other companies. What generation of Mustang, Nova, Malibu, Celica, Corolla, are we on? Now, how many new and different Chargers, 300s, Magnums, Darts, Avengers are there? Each of these names have 7-10 year gaps between them and Chrysler keeps doing it. The major difference between "them" and "us" is, no matter what the changes and layout is, the others continue support and following, Chrysler always has one or two years of slow sales to make sure the car is good, then one to two years slow because of a lack of changes to improve model changes or because the car is going to be gone and nobody wants a car that isn't going to be around anymore unless it is as a used or second car, not a primary vehicle.
 

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Looking at Dodge/Chrylser history of names for Compact and Midsize, there isn't a name that lasted more than 2 generation, with the exception of Dart which was used in the 50's & 60's and is now controversial.. Most of the names lasted only one generation..
 

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And where do you think Ford, Chevy, Toyota and Honda would be if they had done the same thing? Look at the Mustang. Only things constant with it are RWD, 2 doors, and that's about it. Look at the Malibu. that thing has been changed so many times and name remained I can't even identify anything constant. Civic, Accord, same thing. Dodge makes one, runs another model with a different name, then brings back an old name. How far would they be had the in between simply kept a name? Hopefully this is something which will change for the better in the future.
 

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plymouth1 said:
It has to be that. A lineup as boring and lame as Honda should NEVER outsell Chrysler. It simply makes me sick how many Toyotas and Hondas sell every month.
Might have something to do with fuel economy.
 

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Chrysler's not the only one that has played the name game.

Malibu > Celebrity > Lumina > Malibu.
Cavalier > Cobalt > Cruze.
Sprint > Metro > Spark.
Aveo > Sonic.

Fiesta > Festiva > Aspire > Fiesta.
Pinto > Escort > Focus.
Fairmont > Tempo > Contour.
Granada > LTD > Taurus > Fusion.
LTD > Crown Victoria > Five Hundred > Taurus.
 

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Yes, GM is the worst offender, constantly pressing the reset button throughout its entire portfolio.

Nissan, Mazda and Mitsubishi also have been changing model names --and struggling to get traction in the US market.

Ford has stopped the practice and holding onto existing model names.
 

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MoparNorm said:
I hate snorting orange juice out my nose.... ;)
They had a good one from there, Debra Myers, she was axed or left as soon as Marchionne arrived.
I also felt that was one of those "questionable" moves, whether by choice or not.
 

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Having that longstanding brand/moniker makes a huge difference IMO. I owned 2 imports (85 Accord/87 Camry) before my first domestic ('91Sprit RT = smile for miles). Ask me which I enjoyed more...and which of the three have disappeared. There's one I decided to hold on to simply because it made me gush every time I drove it and now I want to drive it again (modifications pending). I often imagined what that car would be had it received the kinds of attention that my two imports have. Fastfwd to 2013 and you'll notice a trail of constant improvements the two imports have enjoyed that would've made any of the domestics a competitor for the top seat against their contemporaries. People (I) pay attention to these things and it tilts the scale in many a car buying decisions.
 

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Aldo said:
Civic and Corolla are the poster children for quality and reliability, which are two biggest motivators of non-luxury sales.

Also, Civic and Corolla have been in continuous production for 40 years; existing customers are the single largest source of prospects for new-vehicle sales. It is going to take years and continued marketing support to establish Dart into anything close to Civic or Corolla.

Finally, the midsize sedan is the single largest vehicle segment in the US market --accounts for about 1 in 4 new vehicle sales. Until Chrysler Group successfully launches and supports a class-leading midsize sedan that can compete head-on with the big boys --instead of nibbling at the margins of the segment, Chrysler sales are going to continue showing vulnerability and volatility.
100% agreed. I think you would find that many Toyota and Honda sales are not even cross shopped against Chrysler's offerings. They are based purely on reputation. Chrysler needs to work hard to gain and maintain that reputation in the marketplace. Perception is greater than reality sometimes.

btw, the Toyota Matrix I currently have rented on my family vacation has less than 4000kms and now has to be returned to the agency because the Check Engine and Trac Off lights just came on and the Cruise Control stopped working. Some poster child ;)
 

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RVC said:
They have been marketed right.
100% on target for the Dart !
 

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Stratuscaster said:
Chrysler's not the only one that has played the name game.

Malibu > Celebrity > Lumina > Malibu.
Cavalier > Cobalt > Cruze.
Sprint > Metro > Spark.
Aveo > Sonic.

Fiesta > Festiva > Aspire > Fiesta.
Pinto > Escort > Focus.
Fairmont > Tempo > Contour.
Granada > LTD > Taurus > Fusion.
LTD > Crown Victoria > Five Hundred > Taurus.
I see all that then I remember Impala which seems to have been around since about 1976 and draws customers into dealerships where they buy the Lumina/Malibu based on sticker price and fuel economy.

Is Corolla the most sold model in the world, and for how many years?
 

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One reason folks bought a Lumina was not because not because of price or economy, but because nothing named Impala existed at that point in time.
 

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Cornupenuria said:
I see all that then I remember Impala which seems to have been around since about 1976 and draws customers into dealerships where they buy the Lumina/Malibu based on sticker price and fuel economy.
Impala had a few breaks: 1958-1985, then used again 1994-1996 and then again 2000-present.
Sometime sit was the top of the line Chevy, others it was the base full sized Chevy.
 
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