Civic and Corolla are the poster children for quality and reliability, which are two biggest motivators of non-luxury sales.Mopar392 said:Now, Compact size. Civic, Corolla and Cruze. What do these cars have and the Dart Don't?
Also, Civic and Corolla have been in continuous production for 40 years; existing customers are the single largest source of prospects for new-vehicle sales. It is going to take years and continued marketing support to establish Dart into anything close to Civic or Corolla.
Finally, the midsize sedan is the single largest vehicle segment in the US market --accounts for about 1 in 4 new vehicle sales. Until Chrysler Group successfully launches and supports a class-leading midsize sedan that can compete head-on with the big boys --instead of nibbling at the margins of the segment, Chrysler sales are going to continue showing vulnerability and volatility.