Since 1924, when Marshall Fields introduced the concept, brides- and grooms-to-be have been registering china, silverware patterns and linens so family and friends could assist the new couple in setting up housekeeping. Now Dodge is taking the idea a step farther with the introduction of the "Dodge Dart Registry," an online program that provides a creative way for carbuyers to raise money for a new Dodge Dart by enlisting the help of friends and family. “Establishing an online registry is another example of how Dodge continues to create ‘New Rules’ with the Dodge Dart,” said Oliver Francois, Chief Marketing Officer, Chrysler Group LLC. “The registry is designed to make the process of configuring and buying a new Dart more social than ever, in a way that has never been done before. Now, ‘New Rules’ transcends not only how we design, build and market a car, but redefines how consumers..
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