Proverbial hit the nail on the head...Stratuscaster said:If I had to guess, the 300 isn't selling as well mainly due to the lack of the stripper base models that are no longer offered. While those models did nothing for enhancing perceptions and resale values, they did sell in both retail and fleet.
Exactly. It's a Chrysler, they don't need to sell an extra 1,000 at $24,000, or at cost, when they can sell the flagship models at over $35,000.Mike V. said:Proverbial hit the nail on the head...
Mike
Very good point. All about perspective and I have to admit, didn't think about that. Would be interesting to see if they can steal customers from other manufacturers away that offer cars in that price range. I hope they do since it is such a great car! How many Genesis does Hyundai sell? Anyone know?MoparNorm said:Exactly. It's a Chrysler, they don't need to sell an extra 1,000 at $24,000, or at cost, when they can sell the flagship models at over $35,000.
It may hurt a few sales commissions, but it doesn't hurt the bottom line.
Yup, I would gladly take less sales than then adding a stripped model back to the line up.MoparNorm said:Exactly. It's a Chrysler, they don't need to sell an extra 1,000 at $24,000, or at cost, when they can sell the flagship models at over $35,000.
It may hurt a few sales commissions, but it doesn't hurt the bottom line.
4/13: 3124hmk123 said:How many Genesis does Hyundai sell? Anyone know?
Charger, over it's LX/LD lifetime, has averaged ~7200 units per month in sales. 300 over it's LX lifetime has averaged ~7100 units per month - but only ~4500 units per month since 1/11.unverferth said:Sad about the Charger and 300 though.
Right next to the aisle where you find washers and dryersStratuscaster said:A huge chunk of those 400000+ Camrys sold every year are base/stripper models.
To add to Strat's comment... There is a distinct drop in 300 sales around the time that the Genesis came to market and the Chrysler BK/Recession hit.hmk123 said:hmk123, on 01 May 2013 - 10:06 AM, said:
Very good point. All about perspective and I have to admit, didn't think about that. Would be interesting to see if they can steal customers from other manufacturers away that offer cars in that price range. I hope they do since it is such a great car! How many Genesis does Hyundai sell? Anyone know?
I agree! I'd say the 300 will sell 70,000 units again this year, if not maybe a few more. There will be profits posted for sure because of the cost spread of the LX cars. Based on past sales, 70,000+ is very good.Stratuscaster said:Again, I'd sooner take fewer units and more profit than more units and less profit.
The sweet spot, of course, is more units AND more profit.
I don't understand how the Caravan/TC compares to not having a stripped version of the 300.willy said:That's why both Chrysler and Dodge need vehicles to cover the same vehicle categories (Caravan and TC).