Did you trade in the XJ?dreinecke said:I did my part!
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ROCK ON!!Allpar News System said:Ram sales were particularly high, up 24%, with the pickup setting an all time sales record.
This would point to another reality. Just because the dealerships carry different brands, doesn't mean the customer wants to shop all of those brands. This has been figured into the minivan discussion, and I feel this is strong at work here. Someone walking into a Dealership to buy a chrysler, is quite likely to walk out with a Chrysler, just maybe not the one they initially intended. The same probably applies to Dodge. Dart buyers shifting to the Avenger on one end, and 300 buyers shifting to the 200.Joe Normal said:Incentives on 300 have dropped, and the low-end model was dropped. Residuals have shot up but sales have fallen somewhat as a group of customers was eliminated. Charger sales should have taken up the slack but they have not, I suspect those customers have fallen down to 200.
A stripped-down 300 is not that much better as a car than a well-dressed 200, for most people. Yes, the 300 is a lot faster, but the 200 is a nice car and all the creature comforts help make up for a couple of seconds in 0-60 time -- which most people will never use. The 200 transmission is a bit more conventional and may feel better for some people, the brakes aren't as grabby, the throttle is more gradual. No, a 200 will never outperform a 300 -- not any more! -- but it's still a very nice car with very few drawbacks. So I can see a lot of customers going from “I’m getting this 300, but I can't really afford it, so I'll get the base model with the cloth seats and maybe I can stretch if the salesman lies about the payments," to “Hey, I can’t really afford the 300, but I can get a 200 with every option.”
Certainly not a bad projection to miss...MoparNorm said:Another missed projection?
Dodge trucks are selling strong, in spite of the launch failure of the 2013 HD's.
Nice!dreinecke said:I did my part!
I know the Dart is marketed as a compact, but it classifies as a midsize vehicle according to the EPA. It is a small midsize car, but it could be the replacement for Avenger buyers. Chrysler doesn't necessarily have to keep the 200 downmarket... http://www.allpar.com/cars/dodge/dart/comparisons.htmlJoe Normal said:The question will be how far up Chrysler can move when anchored by the need to keep 200 affordable for former Avenger buyers and former Plymouth buyers.