The SyFy channel is investing $100 million into a combination multi-player online game and TV series, to air starting on April 15. The show and game, both named Defiance, will feature Dodge cars, including a “Mad Maxed-out” Dodge Charger.”
As Allpar reported earlier, AdWeek said Dodge’s Mark Mamstead liked the series' “first of its kind” nature, and seeing the Dodge fitted with oversized tires and weaponry. The series includes a Dodge dealership, albeit a burned-out one, and various Dodges. The series is expected to reach 18-to-34 year olds. According to Syfy’s president, Defiance is neither a video game with a TV spinoff, nor a TV series with a tied-in game, but an integrated whole. The game is set to launch on April 15, 2013. Thanks, Jared Kindestin. Note: allpar first reported this story on January 10, 2013.
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