Reid Bigland, Chrysler sales and Dodge chief, launched the 2014 Dodge Durango today in New York. Though it shares an assembly line and core design with the Jeep Grand Cherokee, the two differ in length, suspension design, and interior and exterior design; Durango goes so far as to use a completely different transmission shifter (the Ram’s knob rather than Grand Cherokee’s/300C’s/Charger’s semi-traditional console unit). Mr. Bigland first went over Chrysler’s sales successes, noting that retail sales went up 23% in 2012 (over 2011), and were up 13% in January-February 2013 over the same months in 2012. He then went into full size SUV and crossover sales, which total 10% of the American new-vehicle market, or around 1.5 million vehicles per year. An introductory video played homage to the Dodge Brothers and various Dodge cars and trucks over the years.
According to Mr. Bigland, Durango buyers are ten years..
View the original, full post