[aldo90731]

Good read on how Dodge uses Bondurant driving school to boost marketing and owner loyalty.

I went to SRT Track Experience several times when SRT was the performance umbrella brand covering CDJR. During the day-long event you got to drive Chrysler 300 SRT-8 and Crossfire SRT-6, Dodge Charger and Challenger SRT-8, Caliber SRT-4, Ram and Viper SRT-10, and Jeep Grand Cherokee SRT-8. It was so fun.

Where Dodge's muscle gets flexed

 

[Don W]

It's not just any kind of school... it's a school school (sorry I had to)

But in all seriousness it's a good read. Thanks for sharing.