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I'm pretty sure there is consumer confusion regarding these motors, specifically a lack of proper advertising.
Consumers read reviews that state "sluggish" and they see 1.4 is smaller than 2.4.
We aren't Europe and while we all complain about fuel economy, we then go out a buy a Hemi.
If this engine and car launch is to be successful, they better start explaining the virtues of the 1.4.
It's perceived as slow, it's expensive and so far the ad campaign, while hip and fun, has failed to get the message across.
Chrysler needs to get out ahead of this and quickly.
Consumers read reviews that state "sluggish" and they see 1.4 is smaller than 2.4.
We aren't Europe and while we all complain about fuel economy, we then go out a buy a Hemi.
If this engine and car launch is to be successful, they better start explaining the virtues of the 1.4.
It's perceived as slow, it's expensive and so far the ad campaign, while hip and fun, has failed to get the message across.
Chrysler needs to get out ahead of this and quickly.