According to a recent Automotive News article by ace reporter Larry Vellequette, the reason the Big Three pickup trucks all measure towing capacity in different ways is because Ford went back on a pledge to move to a standard promulgated by the Society of Automotive Engineers (SAE). Mr. Vellequette wrote that automakers adopted the SAE J2807 towing test standard in 2009, and agreed to implement it in 2013 in their product literature. Toyota started out by measuring the Tundra under J2807 when it was launched in 2010 (as a 2011 model); its tow ratings dropped by up to 400 pounds. GM had the new tow ratings in its product literature and vehicle markings as it got ready to launch the 2013 Silverado and Sierra pickups, as GM, Ford, and Ram had agreed; but just before the 2013 launch, Ford announced it would not change its ratings until the 2015 model..
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