OK
But when you have a will to pull sales data you could add a starting price for Jeep and Honda models in Mexico.
Partial information hides a lot.
For example. In Mexico base price for Jeep Compass is higher than base price for CR-V. Even Renegade has a very close base price to CR-V.
You are correct: partial data hides things. For instance, from that article you included, I can't tell if Jeep Renegade sales in Brazil got closer to HR-V because Honda added BR-V/WR-V. I'd have to look at how Honda and Jeep sales are doing overall, to understand what is really happening.
Yes, the various factors that misalign them there make it meaningless to pull sales numbers in those markets.
Similar prices in Brazil, I assume?
Not sure what relevance starting base price has, once you account for trim mix in sales, prevailing discounts and incentives, available inventories, etc.
In the end, consumers look for the best overall value they can get, however that value may be represented in their heads once they account for actual purchase price --net of discounts and incentives, expected resale value, brand reputation, vehicle content, attractiveness of the styling, expected reliability, efficiency, performance, customer experience, etc.
If Jeep is pricing its vehicles higher but selling fewer units, it needs to determine if that is what it needs to do to optimize returns. The underlying assumption from the outside, is that it costs all automakers roughly the same to build a competitive product in any given category.
