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Thanks for a level-headed response to the "Death of Dodge" hysteria that has been going around this week.
As much as Sergio and Co. seem to be struggling with where to take Dodge (and Jeep for that matter), Dodge is 100% more focused and cohesive as a brand than Chrysler is right now. So as Dave said, where are the rumors that Chrysler is dying?
I believe the Chrysler brand will ultimately end up with the traditional minivan, with the Caravan and Journey morphing into some kind of mid-sized "sporty" crossover. It will be minivan-based and thus larger than the Cherokee-based Dodge crossover. The Durango, Challenger, and Charger will continue in their current roles, and be complemented by a smaller-but-larger-than-200, Alfa-based, RWD sport sedan. The Dart will fill out the bottom end of the lineup, perhaps even with a five-door model eventually. This scenario gives Dodge a well-rounded lineup that does not compete directly with what Chrysler offers now.
As much as Sergio and Co. seem to be struggling with where to take Dodge (and Jeep for that matter), Dodge is 100% more focused and cohesive as a brand than Chrysler is right now. So as Dave said, where are the rumors that Chrysler is dying?
I believe the Chrysler brand will ultimately end up with the traditional minivan, with the Caravan and Journey morphing into some kind of mid-sized "sporty" crossover. It will be minivan-based and thus larger than the Cherokee-based Dodge crossover. The Durango, Challenger, and Charger will continue in their current roles, and be complemented by a smaller-but-larger-than-200, Alfa-based, RWD sport sedan. The Dart will fill out the bottom end of the lineup, perhaps even with a five-door model eventually. This scenario gives Dodge a well-rounded lineup that does not compete directly with what Chrysler offers now.