News Analysis Recently, Ward’s posted an article which was picked up (and exaggerated) by various news-scavenger sites. Insiders told Ward’s that two cars being rebranded from Dodge to something else, and the Avenger being dropped. The conclusion some drew: Dodge is dying.
When Sergio Marchionne started talking about the Dodge Avenger, over a year ago, it prompted death-of-Dodge stories then; but then, we’ve been reading death-of-Dodge stories since Daimler took over. First, let’s look at Dodge Avenger. A rear wheel drive mid-sized car is in the works; Chrysler/Fiat CEO Sergio Marchionne publicly said more than once that it would not be economical to create one for Alfa Romeo alone, but making one for both Alfa and Dodge would work. Not Chrysler. Dodge. Does it make sense to make a Dodge version of the 200, which is essentially a bigger Dart with a V6? Chrysler’s division of sales among two or three..
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