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A few observations. I like to look at the sales numbers by platform to see the bigger picture.
Caravan is the best selling vehicle in Dodge's lineup (unless you count Ram) for June and second best for the year, only slightly behind Avenger. And yet they talk about killing it. Sales numbers for Caravan and T&C are almost identical for both the month and year-to-date, which totally blows away the theory that one is more popular or that having two minivans is somehow redundant. Then in the press release they mention repeatedly the Ram C/V having it's "best month ever" with a whopping 150 unit increase over last year. Priorities people, priorities! All together Chrysler sold 22,125 minivans last month, with virtually no advertising budget.
Jeep eeks out a small increase year-over-year and somehow manages to have it's best June since 2005....without Liberty/Cherokee. Most of this is due to Grand Cherokee but Wrangler helps, too. The Grand Cherokee and Durango both post big gains, and combine for 21,216 units. That may be an all-time record for the two.
200/Avenger combine for 19,942, rounding out the top three non-truck platforms. 300/Charger/Challenger were next at 19,193 combined.
Chrysler is at over 900,000 units for the year, and we're not to the halfway mark yet. This would indicate Chrysler is on track for a 2,000,000-plus year easily.
Caravan is the best selling vehicle in Dodge's lineup (unless you count Ram) for June and second best for the year, only slightly behind Avenger. And yet they talk about killing it. Sales numbers for Caravan and T&C are almost identical for both the month and year-to-date, which totally blows away the theory that one is more popular or that having two minivans is somehow redundant. Then in the press release they mention repeatedly the Ram C/V having it's "best month ever" with a whopping 150 unit increase over last year. Priorities people, priorities! All together Chrysler sold 22,125 minivans last month, with virtually no advertising budget.
Jeep eeks out a small increase year-over-year and somehow manages to have it's best June since 2005....without Liberty/Cherokee. Most of this is due to Grand Cherokee but Wrangler helps, too. The Grand Cherokee and Durango both post big gains, and combine for 21,216 units. That may be an all-time record for the two.
200/Avenger combine for 19,942, rounding out the top three non-truck platforms. 300/Charger/Challenger were next at 19,193 combined.
Chrysler is at over 900,000 units for the year, and we're not to the halfway mark yet. This would indicate Chrysler is on track for a 2,000,000-plus year easily.