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AN: Low fleet sales hurt Chrysler July results

1370 Views 2 Replies 3 Participants Last post by  MoparNorm

There have been numerous suggestions as to what caused Chrysler Group to drop to No. 5 in the manufacturer rankings last month but according to an article in this week's print edition of Automotive News, Chrysler's slump was most likely due to unusually low fleet sales. As mentioned in Allpar's "July from a Chrysler Perspective," Chrysler Group sales have always dipped in July. However, compared to July 2012, Chrysler's estimated fleet sales fell 36.0%, a drop of about 8,100 units.

Fleet sales accounted for just 10.3% of total Chrysler Group sales in July, the lowest percentage since the company emerged from bankruptcy and a far cry from February 2010, when fleet sales made up 56% of the company's total deliveries for the month. Actual fleet sales volume was the lowest since July 2009.

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· Registered
2,040 Posts
Just hope they'll continuw without being fleet their priorety, rental and police vehicles hurt Chrysler much more.

· Active Jeeper
14,401 Posts
Rental hurts, yes, Fleet to government has little effect, as noted in the article.
In fact fleet to police agencies is positive PR, at least in the US, as it's a performance image.
The image of police cars in other countries may be different.
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