Chrysler Group CEO Sergio Marchionne addressed more than 1,000 automotive leaders at the 2013 SAE World Congress Annual Banquet on Thursday. The event took place at Detroit's COBO Center in Detroit. Marchionne spoke of the need to evolve the industry’s business models and map out directions to drive the innovations the industry must have to thrive and grow. "I believe the age we are currently living in represents the threshold of a major new frontier," Marchionne began. "First and foremost, it represents the transition phase between our vision of globalization and the practical achievement of that vision.” “In the automotive industry, globalization has enabled us to build highly sophisticated supply chains,” he added. “Suppliers play an increasingly important role as companies shorten product cycles, venture into new markets and attempt to reduce costs. But in an ever-changing world, the interconnected nature of supply chains puts them at risk for disruption..
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