Today, Sergio Marchionne said that there would be no additions to Chrysler Group’s brand roster — nor will there be any deletions. In answer to CNN Money’s Peter Valdez asking whether he was happy with the current brand lineup, the Chrysler Group CEO said, “I’m more than happy with the lineup. I don’t need any more....[and] We have no intention of reducing the number of brands.” He also said: When we looked at Ram, we made two decisions: One to carve out Ram from Dodge because we thought that the association was actually not helpful, and I realize that, for this one, we’re going against the grain. Ford has decided to go with an oval strategy across the whole range [one brand], and we’re the only ones that keep on carving up or have carved up our brand name portfolio into more distinct pieces. But our ambitions for Ram was..
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