In the beginning, press kits tended to be typewritten pages, stapled together (in the years before scanners), and sometimes accompanied by a few black and white glossy photos — actual photos, with typewritten captions. When Chrysler started to surge forward in the 1990s, their press books gained bulk, as one writer in particular explored every aspect of the new cars' uniqueness and advances. The media who chose to actually read the books would read about the world firsts from a company they may have thought was hopelessly behind the curve, a status instantly dispelled by the LH, then the Neon and Ram.
The next step was the “fun” press kit. While these generally came after the bulky, fact-filled books, they were catchy and more obviously desirable as keepsakes and souvenirs of a show -- they were “things to get.” These included the box of Durangos cereal, the minivan popcorn,..
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