Don't forget, that GM & Chrysler were both very low on inventory when Cash for Clunkers hit, benefitting Ford and the foreign manufacturers far more than it helped the two who needed it most.Stratuscaster said:Not just Sebring & Caliber.
The rules said the new car had to be no more than $45000 and must have a combined mpg rating that's at least 4 mpg higher than your trade-in's. Trucks only had to better your MPG by as little as 2.
Chrysler is not a luxury brand as it will be the sole minivan. Dodge is no longer performance based on the Dart. Fiat was not viewed as "special" until they put money on the hoods of those 500s that were piling up.nm05 said:I see your point. Chrysler has and always will be a luxury brand. Dodge, the performance brand, etc. For Chrysler/Dodge, creating "duplicates" of each style with different price points and options I think would be the way to go, similar to what they did in the early '90's. I see the Fiat brand being comparable to what Scion is to Toyota, appealing to the younger buyers/hipsters on a budget. They would focus on small, fuel efficient cars for urbanites. If they want individual brand unity, keep all pickups with the Ram brand. A mid-sized (Dakota) and a small-sized (Strada clone) would be a good fit for Ram given that there is a significant price difference between models. The whole point to this is keeping individual brand unity. If that means making "clones" between Chrysler/Dodge so be it, but make sure that the Chrysler models are more luxurious and the Dodge models are sportier (and adjust price points to match). That will differentiate the models. They should take a page from the '90's with for example the Concorde/Intrepid/Vision series. Same car, but had different price points, options, etc.