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AN: New Ram ads move heaven and earth

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Ram brand's new national advertising campaign, “Moving Heaven and Earth,” showcases state-of-the-art technologies that give the new Ram 1500 the power to move heaven and earth and put the environment under the complete control of the driver. A 60-second commercial, titled “Road,” establishes the concept of the national Ram 1500 campaign and sets the stage for four additional 30-second ads that follow. The first TV spots are scheduled to air Friday, October 12. The ads feature the Ram Truck brand tagline “Guts. Glory. Ram.” In the first spot, "Road," a white-haired Sam Elliott, the "voice" of Ram, makes his first on-camera appearance. A second campaign is running in key U.S. Hispanic markets. This new phase of Ram’s “A Todo, Con Todo” (“to everything, with everything”) effort was produced in both Spanish and English and features the award-winning Latin musician Juanes. “Set against nature’s most inspiring landscapes, this campaign blends realism..

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