How does a company compete with a existing player who has a long head start? It helps to undercut their pricing, as Hyundai did for many years, and as the Fiat 500 more recently did versus the Mini line. The Ram ProMaster, accordingly, undercuts Mercedes’ Sprinter. (As a side note, it’s a Mercedes Sprinter in Canada, but appears to once again be a Freightliner Sprinter in the US, after being a Mercedes and Dodge for a while.)
Canadian pricing for ProMaster Cargo Van in starts at C$31,395 (not including destination, which we believe will be at least $1,000) for the 1500 model, which carries a 118 inch wheelbase. Going to the medium wheelbase (136”) brings the price up to $32,495. That’s not quite as long as the base Sprinter (144”), nor as high capacity, but the price is a far cry from the lowest Sprinter at C$42,900. To make the..
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