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AN: Ram top truck in JD Power; Charger BIC

1780 Views 7 Replies 7 Participants Last post by  UN4GTBL

Ram topped American truck brands in J.D. Power’s 2013 Automotive Performance, Execution, and Layout (APPEAL) study, scoring well above Ford (as a brand), GMC, and Jeep. In the study, Ram was the top “non-premium” brand. Volkswagen, Mini, Buick, and Kia were the only other non-premium brands to score above the industry average. Porsche led the full list by a wide margin, scoring 884, followed by Audi, BMW, Land Rover, and Lexus. The bottom five brands were smart (grounding the list by ten points), Mitsubishi, Subaru, Jeep, and Toyota. Dodge, Chrysler, and Fiat had similar scores; all were below Hyundai, Honda, Ford, Nissan, and Chevrolet, but above Scion, Mazda, or Toyota. For the third consecutive year, Dodge Charger led its segment; the similar Chrysler 300, oddly, ranked third in its segment. Fiat 500 topped the city car segment, though it came in below Mini as a brand. Both brands also include larger..

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A 16% spread from top to bottom.

That is a small distribution and indicates everyone is relatively close. It just looks more significant if you rank them.
 

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I wonder how much the Dodge number would be boosted if it included Ram?
 

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mentalicca said:
Especially when you see that the chart is scaled what looks like 600-900 points instead of 0-1000.
If you scale it 0-100, like grades, Porsche would get 100. Smart would get 84.
 

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Wonder if they break down Jeep by model?
How much of that poor rating is the cars pretending to be Jeeps and how much is Wrangler???
Curious if the low rating is the poor quality of the Daimler holdovers, or if mall roaders expect Wrangler to be carlike???
 
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