The competition sees weakness in the current truck offerings. Can’t say there’s really a standout between Ram, Ford, GM and Toyota, in my opinion.

 

Where is that weakness at?

 

Also, it's a way to get high profits. Risky but they can learn from mistakes. I bet there's a bunch of former Ram engineers on the bread line they could hire.

 

If Stellantis only had a truck brand…
I wonder if the “plans” will happen this time.

 

If they make a Genesis Full-size BOF SUV. I would be seriously tempted depending on the power train. I wouldn't do a turbo v6. Hyundai does a lot of work for tractor trailers.

 

Hyundai has been trying to make up its mind about entering the N.A. truck market for decades. Santa Cruz hasn't been a flop, but it hasn't been a success either, compared to Maverick.

I wouldn't say that Santa Cruz has helped Hyundai learn any good N.A. pickup lessons.

This time, though, BYD Shark is doing VERY well south of the border, which might be forcing Hyundai's hand by making it appear that (1) they don't need to be so cautious entering the N.A. pickup market, and (2) whatever window of opportunity there is, is closing fast unless they act soon.

 

If it's priced anywhere near as high as the quasi "domestic" trucks it'll only be retired boomers and wealthy gen X buying.

Millenials and GenZ can hardly afford their rent. They ain't buying.

Is there seriously no manufacturer who can redo a simple robust vehicle at a good value? We really can't do it? We had it before...

 

If it's priced anywhere near as high as the quasi "domestic" trucks it'll only be retired boomers and wealthy gen X buying.

Millenials and GenZ can hardly afford their rent. They ain't buying.

Overgeneralizations do not help anyone. Obviously there are millenials and GenZ buyers, lots of them.

Is there seriously no manufacturer who can redo a simple robust vehicle at a good value? We really can't do it? We had it before...

Corolla.

 

Overgeneralizations do not help anyone. Obviously there are millenials and GenZ buyers, lots of them.



Corolla.

We will have to disagree because I don't see how $30,000+ for an entry level Corolla is a good value nor do I believe a healthy percentage of the GenZ population can afford $600+ a month for a payment. These kids are stuck paying $1800 a month rent. They don't have the money.

Not sure why so many of you here think the younger and or general population has so much money.

 

Years ago pickups offered the most metal for the buck: a base pickup was an affordable way for young buyers to get around without the stigma of a Honda Fit or a Toyota Tercel.

But this all changed with the two bankruptcies --and one near-bankruptcy-- of the 2008-2010 Great Recession: automakers have been driving up transaction prices relentlessly, beyond the reach of most buyers. To the point that now pickups represent Detroit's most expensive offerings.

The same can be said of Jeep Wranglers and Ford Broncos.

If Hyundai can bring back that affordability without giving up pickup trucks' traditional capability, ruggedness and cool factor, it might find a captive audience.

 

I'm just fine with pickups going back to being commercial transportation, given that they are cheap to buy and expensive to own.

 

There could be base trucks of all sorts being sold. The problem is the buying public won't buy a pickup with nothing on it. That used to be the norm for fleet pickups and straight trucks. If you worked for a governmental entity you drove a basic work truck, manual transmission, roll down windows and an AM radio. Look at them today.

 

I suppose if Slate makes it to market we might find out if this conventional wisdom is as accurate as you seem to think.

 

The fact a base truck has more equipment now than it did in the past isn't really the problem.
The problem is the buyer doesn't perceive the extra value for the extra price.
Chrysler used to be an expert at value packages (like the "America" models in the late 1980s or the Basic Group of the 1970s).
These gave you a lot of content with a modest price increase beyond a base vehicle.

 

The fact a base truck has more equipment now than it did in the past isn't really the problem.
The problem is the buyer doesn't perceive the extra value for the extra price.
Chrysler used to be an expert at value packages (like the "America" models in the late 1980s or the Basic Group of the 1970s).
These gave you a lot of content with a modest price increase beyond a base vehicle.

I loved the Prospector packages on the trucks and Ramchargers

 

Nissan tried with pickups and vans but are pretty much gone as didn't sell well enough. H/K will have a long road ahead of them in the US/Canadian market for a large pickup.

 

Hyundai/Kia had a long road to get to the point where they were a trusted brand in the US for cars and CUVs. I know the truck market will be tougher, but it's not impossible.
The Detroit brands need to quit thinking they "own" certain markets. They owned the car market and lost it. They owned the SUV market and are steadily losing portions of it. And Toyota has a larger share of the truck market than people ever imagined they would.
I don't know if H/K will go above a Ranger size BoF truck, who knows? But that is the faster growing category than full size trucks.

 

I wonder if Hyundai might use one of the planned vehicules done in a joint-venture with GM in South America to offer it in North America? Or even taking a big shortcut by having for example, a Colorado/Canyon rebadged as a Huyndai?

 

A lot of the public would love to get back to a basic pickup
But you have to prove it that way as well

 

Depends on what the definition of a base truck is. A bare bones truck doesn't sell well. Aside from commercial buyers, no one buys a "base" truck. Despite what many say, they want the gadgets too.

 

I would tend to believe a truck with these basics, A/C, some sort of lower end entertainment system and maybe power windows would sell if it was cheap enough. The problem is what people's view of cheap enough is. Wages in many parts of the country have been stagnate for so long that a lot of people simply cant afford a new anything any more. Plus the fact that greed is driving up rent and now the new thing, tech is installing these data centers which is causing the cost of electricity to skyrocket. Why should residents see their electricity skyrocket and subsidize these 100 plus billion dollar companies? Leave the rates the same except for these power sucking data centers. Charge them accordingly.

 

I think GM truck sales are up because after several tries on minor restyles, they've found one that people seem to like. Ram needs to do this. They were so cheap with their midcycle refresh, most people said, What refresh?

 

Here's a midsize post, if Timmy doesn't call the new midsize truck a Dakota, he's a fool. My opinion.

 

ttps://www.motortrend.com/news/hyu...! Hyundai's New Roadmap Includes Midsize Pickup Truck in the U.S. “Before 2030”

Hyundai's latest plans include a new pickup truck to battle the Toyota Tacoma, Chevy Colorado, and more.

Justin BannerWriterMotorTrend StaffPhotographerManufacturerPhotographerSep 18, 2025

Hyundai's annual CEO Investor Day is where the company announces its product roadmap for the next few years. The most attention-grabbing announcement was Hyundai's plan to introduce a midsize pickup truck to the North American market. And if that weren't already ambitious enough given the difficulty foreign brands traditionally have breaking into the U.S. truck market, the idea is to have it on sale by 2030—a short timeframe to develop an all-new vehicle. But we have a decent idea of how the company might accomplish its goal.

For Hyundai to challenge Ford, GM, Nissan, Toyota, and Jeep in a hugely competitive vehicle segment so quickly, we believe the company will turn to another firm in Hyundai Motor Group and the Kia Tasman. The Tasman is a Korean-built truck for the Oceania and Asian markets in the vein of the Ford Ranger and the Toyota Hilux/Tacoma. We've heard rumors that camouflaged Tasmans are already running around the U.S., and if Kia isn't going to bring it here—that company says it plans an electric truck instead—this logically points to Hyundai making it happen. It's also the only way Hyundai could get a pickup to market on its self-stated timeline.

What to Expect From a Hyundai Pickup Truck
It turns out the same 2.5-liter turbocharged I-4 and eight-speed automatic transmission used by Hyundai's Genesis brand is shared with the Tasman. Genesis models offer rear- or all-wheel drive, and we'd expect a Hyundai truck to do the same. We'd also expect the all-wheel-drive system to be significantly beefed up for truckish tasks.

Although the 2.2-liter turbodiesel I-4 would make midsize-pickup fans salivate, it’s unlikely to make it to the U.S. It's also doubtful the Tasman's six-sped manual would make the trip, given what we'd think would be relatively modest sales volumes compared to trucks such as the Tacoma. It's possible that hybrid power may be on offer, though; if so, Hyundai would be following Toyota's lead. Hyundai is also committed to EREV vehicles—where an internal combustion engine serves solely as a generator for the electric powertrain—by 2027, so such a system could conceivably be on the menu, as well.

The other question would be the design. The Tasman has, well, unique looks that likely wouldn't play well here. (Do they play well anywhere?) Hyundai's version would have to keep the same basic proportions while hewing closer to an American sense of style. Of course, the company could just go its own way and tie into its "pixelated" design language, as seen on the Santa Fe and Ioniq 5.

No matter how the Hyundai midsize pickup truck ends up looking or what powers it, this is clearly a very ambitious move that has the potential to inject new ideas into a fiercely fought segment. But that same competitiveness could make it even more difficult for the Korean brand to break through, as truck buyers are fiercely loyal. Of course, Hyundai has had great success entering two new markets for the brand in EVs (the Ioniq lineup) and luxury cars (the Genesis brand), so we're eager to see how this plays out.

 

That's one butt ugly truck.

 

No idea why Stelantis would even think about buildnig a mid-size truck now, Yes back in 2015 when they first announced they woud build one, and then cancelled it and then said yes they are then cancelled it and then said, we need to do a study on whether the US market can handle another mid size truck, they they said they were going to build one, then , well now is then..

 

As noted, Hyundai/Kia already makes mid-sized pickup/ute trucks as an earlier post notes for some other markets. The one in the picture reminds me of a mix of a Ford Ranger and a Jeep Gladiator. A good base, but would have to have mods to meet our crash and pollution standards but they should be able to do so as have the cash. Of course with the recent ICE raid at their under construction Georgia plant, may discourage them for now as would have to be built in the USA due to the truck tariff rules.