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Another pickup truck coming to the market

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1.1K views 46 replies 16 participants last post by  Dave Z  
No idea why Stelantis would even think about buildnig a mid-size truck now, Yes back in 2015 when they first announced they woud build one, and then cancelled it and then said yes they are then cancelled it and then said, we need to do a study on whether the US market can handle another mid size truck, they they said they were going to build one, then , well now is then..
 
ttps://www.motortrend.com/news/hyu...! Hyundai's New Roadmap Includes Midsize Pickup Truck in the U.S. “Before 2030”

Hyundai's latest plans include a new pickup truck to battle the Toyota Tacoma, Chevy Colorado, and more.

Justin BannerWriterMotorTrend StaffPhotographerManufacturerPhotographerSep 18, 2025

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Hyundai's annual CEO Investor Day is where the company announces its product roadmap for the next few years. The most attention-grabbing announcement was Hyundai's plan to introduce a midsize pickup truck to the North American market. And if that weren't already ambitious enough given the difficulty foreign brands traditionally have breaking into the U.S. truck market, the idea is to have it on sale by 2030—a short timeframe to develop an all-new vehicle. But we have a decent idea of how the company might accomplish its goal.

For Hyundai to challenge Ford, GM, Nissan, Toyota, and Jeep in a hugely competitive vehicle segment so quickly, we believe the company will turn to another firm in Hyundai Motor Group and the Kia Tasman. The Tasman is a Korean-built truck for the Oceania and Asian markets in the vein of the Ford Ranger and the Toyota Hilux/Tacoma. We've heard rumors that camouflaged Tasmans are already running around the U.S., and if Kia isn't going to bring it here—that company says it plans an electric truck instead—this logically points to Hyundai making it happen. It's also the only way Hyundai could get a pickup to market on its self-stated timeline.

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What to Expect From a Hyundai Pickup Truck
It turns out the same 2.5-liter turbocharged I-4 and eight-speed automatic transmission used by Hyundai's Genesis brand is shared with the Tasman. Genesis models offer rear- or all-wheel drive, and we'd expect a Hyundai truck to do the same. We'd also expect the all-wheel-drive system to be significantly beefed up for truckish tasks.

Although the 2.2-liter turbodiesel I-4 would make midsize-pickup fans salivate, it’s unlikely to make it to the U.S. It's also doubtful the Tasman's six-sped manual would make the trip, given what we'd think would be relatively modest sales volumes compared to trucks such as the Tacoma. It's possible that hybrid power may be on offer, though; if so, Hyundai would be following Toyota's lead. Hyundai is also committed to EREV vehicles—where an internal combustion engine serves solely as a generator for the electric powertrain—by 2027, so such a system could conceivably be on the menu, as well.

The other question would be the design. The Tasman has, well, unique looks that likely wouldn't play well here. (Do they play well anywhere?) Hyundai's version would have to keep the same basic proportions while hewing closer to an American sense of style. Of course, the company could just go its own way and tie into its "pixelated" design language, as seen on the Santa Fe and Ioniq 5.
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No matter how the Hyundai midsize pickup truck ends up looking or what powers it, this is clearly a very ambitious move that has the potential to inject new ideas into a fiercely fought segment. But that same competitiveness could make it even more difficult for the Korean brand to break through, as truck buyers are fiercely loyal. Of course, Hyundai has had great success entering two new markets for the brand in EVs (the Ioniq lineup) and luxury cars (the Genesis brand), so we're eager to see how this plays out.
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As others said and I’m paraphrasing, the price of trucks and perceived value no longer match. Ram sales have tanked as the brand abandoned near everything learned with the BR model. Ford is on fire with recalls😁. Toyota thinks adding Texas/Yellowstone-esque emblems is the key to adding sales. Nissan is out, and the GM twins are, IMO, nothing special to customers outside of brand loyalists. Makes sense that a new entry into the very lucrative pickup category would be tempting.
This thread is about Hyundia getting into the mid-size market, not about those that are in the full size truck market..
Ram does not make a mid-size truck in which this tread is about...
 
The competition sees weakness in the current truck offerings. Can’t say there’s really a standout between Ram, Ford, GM and Toyota, in my opinion.
Ram does not make a mid-size to compete against any of the above and now possibly Hyundia in 5 years.

there is a large difference in the Ford Ranger, down on the bottom with the Nissan Frontier to the GMC Canyon on the top with the Colorado and Taco in between..

if ya'll had read the article this is about MID-SIZE trucks that Hyundia may build.