Chevrolet has shown off the 2019 Chevy Silverado 1500, at an event celebrating the brand centennial.  A complete re-design of the essential pickup, it includes more customer research than any past GM pickup, with feedback from over 7,000 people.

Automotive News wrote that the body is likely still made from steel, though now higher-grade alloys are used — particularly in the bed floor, which is both “more functional” and lighter in weight.

2019 Chevrolet Silverado

GM is possibly the most advanced company in using mixed materials together; the Silverado took advantage of these techniques, with the press release claiming “This use of mixed materials and advanced manufacturing is evident throughout the Silverado, resulting in a significant reduction in total vehicle weight and improved performance in many measures.”

GM is promising more powertrain combinations than in the past; Automotive News speculated this might include Cadillac’s potent V6 engines. Most likely, GM will include at least one hybrid option.

A new Trailboss model includes the Z71’s off-road equipment alongside a two-inch suspension lift from the factory. GM will likely target the Ford Raptor and Ram Rebel alike, possibly pre-targeting the Ram TRX in case it reaches production.

The 2019 Silverado will make its full public debut in January at the  Detroit Auto Show, “one hundred years after the first Chevrolet trucks were delivered to customers.” The timing is likely to coincide with the revelation of the 2019 Ram 1500.

rff 2019 ram 1500

The competition for the Ram is likely to be quite tough, with GM lightening weight and Ford already making aluminum bodies. Chevrolet reportedly upped its interiors game, addressing a drawback compared with Ram.

We expect Ram to have a direct-injection V6, both six and eight speed automatics, 48-volt electricals (at least with one powertrain, possibly with all), and belt-starter-generator stop-start systems on many models; mild-hybrid systems, such as the one used on Wrangler, may boost economy a little while providing good launch power. There has been talk of using the eTorque setup, which would provide power similar to today’s Pentastar V6, and the V6 diesel is likely to continue with some improvements to boost towing capacity. 2019 Ram rundown