Canadian owners of Dodge and Ram pickups entered the Guinness Book of Records on Saturday, August 25, as they created the world's “Longest Parade of Ram and Dodge Pickup Trucks”

Led by a driver in the new 2013 Ram 1500, 273 proud vehicle owners gathered at the Dresden, Ontario raceway to successfully break the existing Guinness World Record. The parade spanned more than two kilometres (1.2 miles) throughout the Dresden Raceway and surrounding streets.

The event was part of the Ram Rodeo, an 11-stop tour that ranges across southern Ontario, showcasing competitive rodeo skills performed by professional cowboys and cowgirls. The Ram Rodeo Tour was created 15 years ago to showcase the historical sport of rodeo while raising funds for community projects. With more cowboys and cowgirls than ever before, the Ram Rodeo Tour provides a first rate chance to compete within the Canadian Cowboy's Association for championship buckles, prizes and cash.

“Ram trucks are the second best-selling vehicles in the country and we are proud of our owners for trucking down to the Dresden Ram Rodeo this past weekend to make history as they set a new Guinness World Record of the longest parade of Ram and Dodge trucks ever,” said Reid Bigland, President and CEO, Chrysler Canada. “Our Ram trucks deliver value, performance and segment leading safety and technology making the Ram 1500 the best value in the large pickup segment.”

Organized by the Dresden Agricultural Society, the money generated by the parade will be donated to the Canadian Mental Health Association.

Dresden, a town of 2,800 in the Chatham-Kent municipality, now holds two World Records. In July 2010, Dresden broke the record for the world’s longest tractor parade. The event, the “Greatest Tractor Parade: Farmers Driving out Cancer” drew about 1,200 tractors and has raised more than $104,000 for cancer awareness programs.

Dresden is also famous as the home of Josiah Henson, the former slave whose story was the inspiration for Harriet Beecher Stowe's Uncle Tom's Cabin, giving rise to the nickname "Terminus of the Underground Railroad"