[Dan Minick]

Not sure if this video has been posted before, but I had never seen it. From Fiat corporate site in Italian & English . About half-way down the page, after you close the intro/ad clip. @ 2:55 a quick shot of some design office with graphics on the glass wall stating B-SUV Jeep. No views of anything that I can tell. Same office pops up later on in the video again quickly.

http://www.fiatspa.com/en-US/group/brand_stories/Pages/cherokee_stories.aspx


"We are what we do." FiatChrysler.

 

[Erik Latranyi]

"We are what we do." FiatChrysler.

OMG, that is awful!

 

[UN4GTBL]

I had to chuckle at the "large V6" and "large SUV"

 

[MoparNorm]

A lot of talk about cultures in the video, didn't see ANY Jeepers. Isn't that the culture they should be worried about, when building a Jeep?

Heard an interesting account of the decision process regarding the KL.
There were two final designs, one was a traditional design that was actually less expensive to produce and the other the product we now see. The vast majority of management selected car A. M selected car B. so just as in the NASCAR decision, the only culture that matters is what M thinks.

 

[Dan Minick]

OMG, that is awful!

Inspiration came from a 1970's grade school lunch room poster "you are what you eat".. maybe...

 

[Erik Latranyi]

Inspiration came from a 1970's grade school lunch room poster "you are what you eat".. maybe...

I think it came from this:

 

[Dan Minick]

I think it came from this:

of course! Popeye.. American sailor, Olive Oil, Italian girlfriend. They never were officially married, but had a child together. It all makes sense now... ;(

 

[Erik Latranyi]

of course! Popeye.. American sailor, Olive Oil, Italian girlfriend. They never were officially married, but had a child together. It all makes sense now... ;(

That's priceless!!!!

 

[MoparNorm]

of course! Popeye.. American sailor, Olive Oil, Italian girlfriend. They never were officially married, but had a child together. It all makes sense now... ;(

Wasn't that child watched over by a character named Jeep? :lol:

 

[Erik Latranyi]

Wasn't that child watched over by a character named Jeep? :lol:

...and the bad guy was an arrogant German who threw his weight around!

 

[MoparNorm]

Wow! Life imitates Art...again!

 

[suzq044]

lmao...