Most of the people that can afford something other than a Chery or BVD are more metropolitan that 75% of Americans. Road do seem to be much rougher and the civil engineers never get a bridge transition correct.tomtex said:I think, a small diesel jeep with PTO that could pull a plow and take stuff to the market place,would be the big hit in China and else were? :thumbsup:
Another thing to consider is that China is (at max) 10 yrs away from producing world class automotive products. GreatWall might get there even faster. That's just a couple years more than the lifespan of the new Cherokee (launch model + ml refresh).Jeepophile said:Their middle class alone numbers about 300 million--- about the whole population of the U.S. A lot of them can afford a KL and it would give them a sort of "affordable cachet" to own it; they perceive it as analogous to owning something with the prestige of a Jaguar (which most of them can't afford), but at a middle class price. Even if their economy SLOWS to a growth rate of "only" 7 percent per year (what's the U.S. rate, under 3%?), they still look like a tremendously lucrative market for the KL. I personally don't like the look of the KL, it doesn't do what I've wanted from a vehicle before or after my injury, but a big rule of marketing is: "Not what you like, but rather what does your target market like?"
Yeah,...but aren't they going to be mad in 10 years because of all the KL's we dumped on them...?RVC said:Another thing to consider is that China is (at max) 10 yrs away from producing world class automotive products. GreatWall might get there even faster. That's just a couple years more than the lifespan of the new Cherokee (launch model + ml refresh).
Brands that are perceived as strong enough better throw their chip in fast, there's not much time left before that whole quasi-continent switches to homegrown, world class products, with a lower price than the competition (followed by much of Asia, LatAm, and Africa).
Take what Hyundai-KIA has been doing, and multiply it by 10, that's what we are looking at.
They have been saying that for the last decade. There is a very wrong assumption the Asian are the same culturally. The Chinese, Japanese, and Koreans are all very very very different. From my estimation they are still a decade or 2 from have a domestically designed and materially sourced product that will compete globally. Geely buy will help develop come along, but the issues start from the seed up especially in the raw materials, and then the processing of those raw materials. Don't get me wrong because the progress in the last decade is incredible, but there is still a way to go. Quite frankly with the turnover and wage inflation by the time they get there the low cost advantages may all but disappear.RVC said:Another thing to consider is that China is (at max) 10 yrs away from producing world class automotive products. GreatWall might get there even faster. That's just a couple years more than the lifespan of the new Cherokee (launch model + ml refresh).
Brands that are perceived as strong enough better throw their chip in fast, there's not much time left before that whole quasi-continent switches to homegrown, world class products, with a lower price than the competition (followed by much of Asia, LatAm, and Africa).
Take what Hyundai-KIA has been doing, and multiply it by 10, that's what we are looking at.
Oh I don't assume that all Asians are the same culturally, I know all to well that even within China alone there are strong cultural differences between one region and the other. When I mentioned Hyundai-KIA I did so because they are the company that has come from sucky products to world class in one generation, and are the company that VAG has signaled out as their major threat going forward (and I'll remind you that VAG is poised to become the largest car producer within the next five years). The fact that they happen to be Asian is of little consequence per se.TripleT said:They have been saying that for the last decade. There is a very wrong assumption the Asian are the same culturally. The Chinese, Japanese, and Koreans are all very very very different. From my estimation they are still a decade or 2 from have a domestically designed and materially sourced product that will compete globally. Geely buy will help develop come along, but the issues start from the seed up especially in the raw materials, and then the processing of those raw materials. Don't get me wrong because the progress in the last decade is incredible, but there is still a way to go. Quite frankly with the turnover and wage inflation by the time they get there the low cost advantages may all but disappear.