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Chrysler 300 Luxury - 2012 concept car

story by Patrick Rall • photos by Marc Rozman

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The fourth car at the Mopar SEMA preview was a Moparized version of the Chrysler 300 Luxury that adds lowering springs and Mopar wheels to provide a menacing stance.

Ralph Gilles frequently refers to the 300 as the "businessman's muscle car" and this sportier stance, with a set of 3.91 gears (rather than the standard 3.06 rear end), helps to drive that home. While there really wasn't much done to this new 300C on the outside, shy of some body colored bits and the platinum chrome goodies from the current production luxury package, this car shows how much potential there is to convert the 2013 Chrysler 300C into a sleek cruiser.

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Like a proper SEMA show car, this 300 packs a super plush leather seating layout with two tone leather and contrasting piping that is clearly not something that would be offered from the factory. Like the other Mopar Katzkin leather options, this leather interior package offers that full custom look although it will come straight from a catalog. The interior also sports Mopar lighted door sills and the Mopar shift handle also found on the new 300-based Mopar 12.

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The Mopar take:

The Chrysler 300 "Luxury" takes the premium feel of Chrysler Group's ultimate luxury ride, the Chrysler 300, to another level. It is painted in a unique True Blue Pearl Coat with body-color grille surrounds around the platinum mesh grille. The car rolls on Mopar 20-inch satin carbon wheels, with Mopar logo center caps. The Mopar 3:91 rear axle and performance handling coilover kit help ensure a smooth, sturdy ride.

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The interior is outfitted with Katzkin leather seats that provide a quilted, luxe look; other Mopar accessories are a leather-wrapped shifter, 300-logo floor mats, illuminated door-sill guards, and a bright pedal kit.

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Concept cars are often made so a car's feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials - either subtle or out of proportion, to hide what's being tested. Some are created to help designers think "out of the box." The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.

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