I really dont see anything wrong with a fwd 300. Chrysler was doing fine with the LH cars that had style and luxury. IF they can keep it looking stylish and powerful, I think it will sell well. A sketch was shown on this site a few months ago that looked pretty good. if they can produce it and make it high quality I'll buy one.I think it's doable, I can't say that it's a wise decision to produce an all new 300 if it takes plant space away from a more profitable product. Especially not if it would overlap with the base model Charger. The money would be better invested in a RWD midsize Dodge sedan IMO to allow them to cover another segment instead of having two overlapping products.
This is going to receive a lot of criticism, but I think it seems more reasonable to build a FWD 300 alongside the Pacifica with extensive cost sharing if possible. 300 would obviously need a bold exterior design, but a lot of interior components could be similar and it wouldn't take assembly space away from higher-margin Dodge products. I'd rather see a FWD 300, the Pacifica, and a Pacifica-CUV built together than the production Portal, Pacifica, and Pacifica-CUV. Other automakers have tried the small MPV idea and haven't had much success.
Not all young people fit in that stereotype and baby boomers are not the only ones buying CUV’sFlying cars are the future. That's what they have been saying ever since I can remember.
In ten years a lot of us Boomers will either be too broke, disabled, or dead to buy cars. With such a large demographic removed from the market, what will people buy? Will people in the younger demographics want to buy the vehicles grandpa or mom drove? Every generation's family bus has fallen by the wayside. The 3-row wagons, custom vans and then the minivan were labeled mom or pop-mobiles by the kids shuffled around in them, and those vehicles are no longer cool.
Right now we are raising a generation of people who only know life through their smart phone. The social media wizards are convincing the younger set into renting electric scooters through some app. What will today's teenagers aspire to drive in the future? Will social media even allow them to have independent aspirations?
Yes, to the first and second questions.
.If the question being asked is would I buy a 300 if they updated it and continued production then the answer is an unequivocal YES! FCA would however need to keep its identity as that of a car (although I wouldn’t mind a sportback design ala the Kia Stinger). As has been pointed out numerous times, there will always be a market for big sedans. It may not be as big as it once was, but there is still a market for them. As more manufacturers move out of that market the overall pie gets smaller but there are also fewer slices to be made as its divided up for fewer players.
That being said, what do I want to see in this new 300? First off, I don’t want a Dodge Charger clone. The 300 has an identity that I see as being quite different than that of the Charger and I really don’t see them competing head to head. People who say drop the 300 and just keep the Charger for everyone I think are missing something. Many who buy the 300 did NOT cross-shop the Charger. To me, Charger is flamboyant while the 300 is understated, the Charger is flashy while the 300 is elegant, the Charger is sporty while the 300 is luxurious, etc. Now I know everyone won’t echo my opinion here, least of which is FCA who wants to drag me kicking and screaming into believing that the 300 is not a near luxury car but just a people mover (first mistake FCA). Many who shop the 300 cross shop Buick, Cadillac, Lincoln, Genesis, Lexus, Volvo, etc.
So how do you re-do the 300? First, keep with its strengths – striking (yet updated) American design and proportions (that means no to FWD). This was Lincoln Continental’s mistake, it was designed for FWD which gave it odd proportions. Second, continue with an exceptional value proposition. A tremendous strength of the 300 is the level of equipment and technology available. Give it the tablet sized screen, auto parking assist, etc. Just think of what you apparently think are luxuries a new RAM buyer would want and assume a new 300 buyer would want them too. Third, continue to upgrade materials, workmanship, and QUALITY (FCA’s biggest problem). Do something to demonstrate a commitment to quality like 4 yr/50,000 mile warranty like Buick. Fourth, take to heart how often performance is a topic of discussion. Remember the roots of the 300 – a banker’s hotrod. Personally I don’t mind a twin turbo V6, but you need to give the 300 buyer the ability to accelerate from a green light or pass a semi on a two-lane highway with authority. I have the 5.7 (and have had the HEMI in each of my 4 300s – 2005, 2009, 2012, 2018). In 2005 340hp was exceptional. In 2009 the Eagle increased that to 363, a nice bump, but the power has been sitting at that level now for nearly 10 years. Its still responsive, quick, and enjoyable to drive, but the performance numbers of the 5.7 aren’t really exceptional anymore. You see, other manufacturers have continued to develop new and improved engine technology. 0-60 times of 5.5 to 6.5 seconds are not hard to find anymore. The new 300 still needs a base engine in the 300-325hp range but a updated V8 or TT V6 needs to offer something in the 400-425hp range. I am not saying this needs to be an SRT. FCA can’t seem to put a really great engine in a car (like the 392) without dragging spoilers and stripes, cladding, carbon fiber, etc., etc., along with it. Offer the luxury/elegance 300 experience without the Charger/Challenger conversion.
Cost – yes, I know this will cost money, but, FCA, look at the money you’ve saved by NOT really updating the 300 for quite a while. Plus, if you can put $6000+ on the hood of the current 300 and still make a profit, I might suggest you put some of that $6000 into the content and restyling of a new 300 and then you’ll have a thoroughly fresh, new, modern 300 that people will want to buy on its own merits and you can cut back on the incentives.
I would love for there to be more of the 300. As more and more sedans go away, it gains in value. It will need packages and promotion, neither of which it’s seen in a while.
Not only the 300 needs to stay around in rwd but it needs expanded models as the "standard Chrysler" a "Newport" for a base, a 300 for sport an "Imperial" for ultra-luxury and maybe a "Lebaron" for a luxury-sport convertible. Here's a better ideal what I mean;