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Chrysler 300S: Mopar concept cars for SEMA 2013

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Of more interest to most Chrysler buyers is the modified 300S, boasting a Mopar grille, dropped Mopar suspension, cat-back exhaust system, accented-bronze interior with "imported from Detroit" logos, and "blacked out everything." The new "Mopar bronze" 20-inch wheels will, Mr. Trostle said, probably be consistent with a popular theme at SEMA; this seems to be the year of bronze-and-black.

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In person, the 300S "works;" it looks like a well-made production vehicle, and the graphics are understated and effective. Even the new floor mats seem to be an improvement over the past ones.

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Phantom Black Tri-coat colors the exterior, maintaining the elegance of the Chrysler 300S, while adding a menacing edge (up close, it has a metallic look). The front is reinforced by a 13-bar black "Gotham" grille surround, with a lowering kit dropping the 2014 Chrysler 300S closer to the streets. The 20 x 8-inch wheels are finished in a Mopar bronze. A black SRT spoiler embellishes the tail.

Seats and door bolster inserts are wrapped in Katzkin "Bisque" leather. All bright trim was changed to Satin Black, and the Mopar Lite Bronze was also used in the trim accents.

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Jeep Cherokee Trail Carver Dodge Durango and Fiat 500L Adventurer→

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Concept cars are often made so a car's feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials - either subtle or out of proportion, to hide what's being tested. Some are created to help designers think "out of the box." The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.

Concept cars • popular: FCGladiator

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