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Chrysler ad from the LH era

358 views 19 replies 15 participants last post by  Adventurer55  
#1 ·
#2 ·
I know the 300 was originally supposed to be an Eagle, but 3 different sedans from the same platform in the same brand? The LH was my first product out of college but I never understood how they came up with that idea.
 
#3 ·
The LH was a car of advanced ideas, like the Lamborghini Portofino cab-forward, the AMC/Renault 25 longitudinal V6 FWD layout & the pre-Daimler corporate morale.
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#5 ·
Having multiple same-body cars was never an issue for Chrysler. Through the 1950s, it was essentially one car with numerous top hats from Plymouth to Imperial. In 1960-61, it was one unibody car in different lengths and shapes (except Imperial and a few wagons which hadn't worn out their BOF stamps yet). For Chrysler, as a marque, that period went from 1960 all the way to the Cordoba — all they had was the C body.

So LH wasn't that unusual for Chrysler. They could vary size, luxury trim, and engines. Sorta like if Jeep only made the Wrangler, there's a bunch of different Wrangler models. Or Voyager vs Pacifica. The second generation was better differentiated, with three wheelbases (300M, Intrepid, LHS)—first generation, every LH had the same wheelbase, as I recall.

 
#6 ·
I always get nostalgic with that era of Chrysler. My parents had a 95 LHS and I always felt classy riding around in that. It was such as smooth riding car with such comfortable seats, great on road trips. Even with 200k miles on it had plenty of get up and go. I remember taking it to an outdoor concert and having to sleep in it because a storm had destroyed my tent lol.
 
#7 ·
I think the LHS was the best of the bunch, for most people. The 300M was a terrific car, with amazing interior space for its size, but had the stiffest ride as the sporty car. Reminder: the 300M had at least 300 gross horsepower, as measured pre-SAE (this was confirmed by the company!)
 
#10 ·
Ahhh the LHS. We had a '99 LHS that replaced our other family boat, '83 New Yorker M.
My parents had that LHS all the way until 2017, when my dad was rear ended in it.
Everything in that car worked!
Other than routine maintenance, it got a new timing belt, a transmission sensor, had the common dash tear, and a blown out driver side woofer. That was it.
It didn't start to even get visible rust till 2015, and it was still minimal.
 
#15 ·
My wife and I bought a new 1996 Dodge Intrepid ES with the 3.5 engine. It was a great car other than repeated issues with the steering rack mounting loosening, and a gas leak due to faulty fuel injector o-rings. It was very comfortable and had a lot of space.

We then bought a new 1998 Dodge Intrepid ES with the 3.2 engine. I was without a doubt one of the most comfortable cars that we have ever owned. It drove well and had a huge interior and trunk.

I never understood why Dodge eliminated that platform of vehicles.
 
#16 ·
The Chrysler Corporation through out the 90's was on a roll. With the new Dodge Ram and Viper they were blowing away the competition. Their concept cars were as striking as well. It was hard to imagine that by the end of the 90's the great Chrysler Corporation would commit automotive suicide by partnering up with Daimler who in a few short years. drove Chrysler right over a cliff. Watching Chrysler get passed around after Daimler sold them was sickening at best.
 
#19 ·
Moving Concorde to Plymouth Fury would have worked. I think Chrysler should have had the 300M, it did fit with sport-lux Chryslers, and I think it sold better as the 300M than it would have as a Dodge or Plymouth. Also, regardless of badge, it was designed to be sold as a Chrysler in Europe.