That's debatable, especially given Mr. Tavares' record with PSA. People have been declaring the imminent demise or sale of Chrysler and/or Dodge since at least the Cerberus debacle, yet, they're still alive, whatever their health status.
Here's some food for thought on how a Chrysler, Dodge, or perhaps Lancia product fits into the PSA modular platform structure, but isn't a badge engineering process. EMP2 is the PSA compact/mid-size platform.
Modularity and flexibility for large scope of applications and brand differentiation
Thanks to the high level of modularity combined with a variety of chassis parameters, many model variants are possible. EMP2 in particular offers a huge bandwidth that can be explored:
- four different track widths,
- five different wheelbases,
- two different cockpit architectures,
- two rear axle architectures,
- several rear vehicle modules for various versions (short, long, five or seven-seater, single seats or rear bench, combustion engine or hybrid)
- and up to six different rear vehicle assemblies, which can be produced on the same assembly line.
In addition to the possibility of combining the various elements, EMP2 also provides each individual Groupe PSA brand the option of personalising every car so that it perfectly matches the respective brand. This flexibility ensures that an Opel or a Vauxhall model is distinctively different to a sister model (Peugeot, Citroën or DS Automobiles).
Source Rüsselsheim R&D Center at the heart of Groupe PSA's technology - Groupe PSA (at https://www.groupe-psa.com/en/newsroom/brand/russelsheim-rd-center-at-the-heart-of-groupe-psas-technology/ )
Nothing new compared to FCA's platforms.