Allpar Forums banner
1 - 1 of 1 Posts

·
Premium Member
Joined
·
2,290 Posts
Chrysler, Dodge, Plymouth, and Mopar Press Kits

Chrysler was once known for its extensive and quite elaborate press kits. The company had fairly dull and skimpy kits through the 1980s, but as its corporate rebirth took hold in the early 1990s, they became quite extensive; later, they carried less information, but with much more flash (particularly after the main writer for the pre-merger books left).

Vehicle Car Automotive wheel system Sport utility vehicle Automotive fog light



You can see how extensive the information in the mid-1990s kits was by looking at our Neon or 1998 Durango coverage, which is largely based on the kits.

The press kit, once viewed as a way to get information to reporters, has increasingly become a way to attract their attention, but seems to be an endangerous species: due to their high cost, many automakers started replacing them with thumb drives, and more recently, with little cards providing the address of the manufacturer's media site.

https://www.allpar.com/corporate/momentos.htmlAuto ShowsChrysler Momentos



Chrysler HeritageHistory by YearChrysler People and BiosCorporate Facts and History


Home
Engines
Reviews
Chrysler 1904-2018
Upcoming
Trucks
Cars

Spread the word via <!--Tweet or--> Facebook!

We make no guarantees regarding validity or accuracy of information, predictions, or advice - .
Copyright © VerticalScope Inc. All rights reserved. Dodge, Jeep, Chrysler, Ram, and Mopar are trademarks of Fiat Chrysler Automobiles.

 
1 - 1 of 1 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top