I think... they did not, maybe, consider how a cynical person would view using characters from a 1950-2000 comic strip, known for Lucy jerking the football away from Charlie Brown at the last moment and last updated a quarter century ago, would see this.

Chrysler adopts ancient cartoons in new ad campaign
Chrysler will be doing a new multimedia campaign, including social media, with the “Peanuts™ gang” created by Charles Schultz. The first three videos, “The Next Adventure,” “Perfect Pair” and “Ready, Set, Ride,” are online, on Chrysler’s video and social media channels, with a merchandise line...
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