Quality isn’t going to exist for the Chrysler brand if it doesn’t exist for Stellantis, especially the American brands, as a whole. There’s too much part sharing and dealer facilities sharing for one brand to unilaterally raise quality. It’s now all of them or none of them.
Chrysler Kills the Airflow to Go in a Different Direction
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100% agree here.Quality isn’t going to exist for the Chrysler brand if it doesn’t exist for Stellantis, especially the American brands, as a whole. There’s too much part sharing and dealer facilities sharing for one brand to unilaterally raise quality. It’s now all of them or none of them.
Absolutely.Quality isn’t going to exist for the Chrysler brand if it doesn’t exist for Stellantis, especially the American brands, as a whole. There’s too much part sharing and dealer facilities sharing for one brand to unilaterally raise quality. It’s now all of them or none of them.
Lincoln has Ford's quality that is mediocre and inconsistent lately. But Lincoln has amazing customer service down pat, which is creating strong customer loyalty.
Unfortunately, improving quality and dealer service is out of her hands. That mandate needs to come from Tavares himself.Has Feuell said anything about quality? Because that conversation matters before anything else. If that's addressed, it's likely you'll see trickle down optimism from dealer experiences.
It does, but having someone in charge in NA that has quality in mind instead of 1000hp Hellcat mentality would sure help.Unfortunately, improving quality and dealer service is out of her hands. That mandate needs to come from Tavares himself.
Here's hoping with consolidation of platforms they can make the business case for not only a unique product but a unique experience for the buyer.
As someone mentioned before tho, the focus on quality really has to be across all brands given the overlap of parts sharing current-state. I'm sure they could develop unique parts for things like window switches and screens and what the buyer will see and feel (albeit not cost efficient), but potential for quality issues goes well past the surface
As someone mentioned before tho, the focus on quality really has to be across all brands given the overlap of parts sharing current-state. I'm sure they could develop unique parts for things like window switches and screens and what the buyer will see and feel (albeit not cost efficient), but potential for quality issues goes well past the surface
Lincoln’s problem isn’t customers leaving; it is customers dying...Absolutely.
Lincoln has Ford's quality that is mediocre and inconsistent lately. But Lincoln has amazing customer service down pat, which is creating strong customer loyalty.
They messed up not building this.
They technically did with the first gen Pacifica, but I love the smoothness of the concept. I would love it if we get the Citadel as a Citadel.They messed up not building this.
Call the top trim of the Durango something else...
Durango Longhorn?
I would counter and say that Chrysler did little to get them back.Not entirely sure, but if I had to put a %, I'd guess 25% who left Plymouth left because of the name.
When those vehicles were ready to be traded in, did Chrysler go out of their way to offer more money to bring them back in? These were clients with an dead brand, that was bought likely with major discounts that drove down resale. Chrysler could have topped them up to get them back in the door.
The products were still in the lineup for the most part.
Chrysler to this day does not do enough for retention. At the corporate level or the dealer level.
My brand new Expedition Limited for work stickered just over $72k and it’s pretty damn nice…This tends to be why I am struggling with whether I want the "baser" Wagoneer (well a Wagoneer Series II). I think it's a good vehicle, and probably is better than the comparable vehicles in the segment. But, to pay possibly thousands more over a comparable Expedition or Surburban (or a Sequoia or Armada for that matter). I just did a comparison, and I can get a Sequoia equipped pretty close to the same as a Series II for $5,000 less starting MSRP. Now, since I get EP on CDJR vehicles, that does negate it some. But for that particular type of vehicle, at that price range, my brand bias erodes enough that I strongly would consider another brand with better after-sales customer care especially if I can get what I need cheaper.
Ugh, please no. Never been a fan of “everything Texas” for Ram trucks.Durango Longhorn?
Ugh, please no. Never been a fan of “everything Texas” for Ram trucks.
Okay thenBy the way, I'm working with a guy on Fiverr, I'm trying to see if I can get an Imperial model.
Well, the most extreme examples would be the significant numbers of people who left after Plymouth was discontinued. I’m sure the corporate suits all assumed those buyers would just snap up the equivalent Dodge product. A huge number did not and never came back.
Then there’s the trickle down. If a brand or a dealer is treated like crap, that increase the chance the customer ends up treated like crap.
That begs the question: Why did the Plymouth customers leave? Did they leave to a lower cost brand like Ford or Chevy, or even Toyota because of price? I can see people being loyal to a brand easily. No more Plymouth means they felt free to change loyalties to another brand. But did they leave because they were angry at Chrysler Corporation for cancelling Plymouth? I really dont think so.......maybe a very few.
Now I 100% agree that crap rolls downhill and treating dealers like garbage does not bode well for downstream customers.
Plymouth died of neglect that started around the 1975-1981 timeframe. That said, sales were high through 1990, and then they fell off a cliff.I would counter and say that Chrysler did little to get them back.
When those vehicles were ready to be traded in, did Chrysler go out of their way to offer more money to bring them back in? These were clients with an dead brand, that was bought likely with major discounts that drove down resale. Chrysler could have topped them up to get them back in the door.
The products were still in the lineup for the most part.
Chrysler to this day does not do enough for retention. At the corporate level or the dealer level.
1. Plymouth got Cricket later than Colt (but it did get Arrow). Plymouth stopped getting its own wheelbase in the late '70s, it became a badge engineered Dodge. Plymouth didn't get the fancy 2.2 or Shelby packages on Horizon/TC3, Sundance, Caravelle, no turbo Neon, Acclaim, Breeze was late and no V6, AWD Laser was late. Prowler was just too little too late.
2. Plymouth got no equivalent of the '75 Chager, Mirada, 400, Lancer, Dynasty, Monaco, Intrepid, Daytona, Avenger/Stratus Coupe, Stealth and Viper. Remember Plymouth was the brand of Sport Satellite/Road Runner/Superbird/Sebring/GTX, Sport Fury, and Valiant/Barracuda/Duster/Scamp.
3. Eagle sucked up a lot of money and some models that would otherwise have gone to Plymouth. Premier and Vision should have been Plymouth Fury. Talon intentionally sucked all of the wind out of Laser. Even Summit/Vista stole Colt/Vista sales. This coincides with Plymouth sales falling off a cliff. I guess the thought was that Chrysler/Plymouth dealers could deal without Plymouth sales better than Jeep/Eagle dealers could deal without car sales. They moved base models of LeBaron/Cirrus/Sebring sedan,T&C and Concorde downmarket to pick up Plymouth sales.
After that there really wasn't anything left for Daimler to do except pull the plug. Chrysler management, especially management in the '90s killed off Plymouth.
If they are going to do a Plymouth revival, there is no better time than now. Here are some ways to do it:
Platform: Chrysler STLA Large, Dodge STLA Large-Medium, Plymouth STLA Small Plymouth becomes the brand of value and small cars.
Powertrain: Chrysler BEV, Dodge BEV-PHEV, Plymouth HEV-ICE. Plymouth becomes the no plug in value brand.
I live in a small town where most people know each other. The most loyal FCA customers that I always saw Chryslers in their driveways now have either a Kia, a Hyundai ou a GM product. Why? Lack of product and dealer support. The two best Chrysler dealers in a 100km radius got closed down in the last 15 years, leaving two shady dealers who does shady deals and odd sales tactics and very poor after sale service. Once they’re (customers) gone and have been burnt, it is very hard and almost impossible to get them back.People are already in the process of leaving FCA. The sales data says as much. Stellantis is now only the fifth largest seller in N.A. They can ill afford to lose anyone else.
I have been working for Ford since 2010 now in the service department. Yes the quality has gone down since the late 2000 but Ford does everything to keep it’s customers and image. Customers are loyal, corporate and dealers are responsible for that. Something you wont find at your local Ram dealer…Absolutely.
Lincoln has Ford's quality that is mediocre and inconsistent lately. But Lincoln has amazing customer service down pat, which is creating strong customer loyalty.
Since there is zero leadership at the top here in NA on dealer and quality issues, absolutely nothing will change. They need to go back to square one. Unfortunately no one seems to think there's a problem.
I want to help Chrysler, and I want people in management to give a damn, but without addressing that immediately, you're not going to restore trust in the brand.
See my new thread: Customer Experience: Every Customer Counts, Every Journey Matters | Allpar ForumsSince there is zero leadership at the top here in NA on dealer and quality issues, absolutely nothing will change. They need to go back to square one. Unfortunately no one seems to think there's a problem.
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