For the third consecutive year, Chrysler Group's Super Bowl ads have struck a sweet spot with viewers, generating buzz not just for the automaker but two worthwhile causes.
"Score another one for Chrysler," writes Adweek's Tim Nudd, naming Ram brand's two-minute "Farmer" spot as the top ad of Super Bowl XLVII. "This Richards Group spot, celebrating farmers, was the most evocative and visually rich of the evening, thanks to Paul Harvey's spellbinding "God Made a Farmer" recording and the gorgeous work of 10 great photographers, including National Geographic icon William Albert Allard and renowned documentarian Kurt Markus."
In YouTube's annual Ad Blitz, "Farmers" was the viewers' favorite and the Jeep brand's "Whole Again," narrated by Oprah Winfrey, was fourth.
USA Today reported that its Ad Meter panel voted the Ram and Jeep ads the best two among all automotive commercials and ranked them third and fifth, respectively, out of the 54 spots shown during the Super Bowl event.
With nearly 18 million views, the Ram ad reached the target for a $1 million Chrysler Group contribution to the National FFA Organization. With about 4 million views, "Home Again" has helped the USO's "Operation Safe Return" that assists returning service personell receive a well-deserved welcome home. Jeep has donated more than a million dollars in cash and goods to the program.