Chrysler's 1997 Facilities Outside the US
- Latin America
- Middle East
- South(ern) Africa
Chrysler is working directly with 23 suppliers in Brazil; most have been involved in the new Dodge Dakota plant since the project began. Four have created manufacturing facilities in the region to feed the plant:
- Dana built a 76,000 square-foot facility just two-and-a-half miles from Chrysler's Campo Largo plant to assemble and supply the "Rolling Chassis" for the Brazilian-made Dodge Dakota. The Rolling Chassis concept was developed by Chrysler engineers to streamline the assembly process and satisfy local content requirements. It is the first application of its kind to be used in volume pickup truck production anywhere in the world. Dana integrates approximately 70 other second-tier suppliers in the production of the Rolling Chassis.
- Detroit Diesel built a new engine assembly operation in Curitiba to supply 2.5L Turbodiesel engines. This engine is also being used in export versions of the Jeep Cherokee.
- Lear established an 11,000 square-foot facility less than a mile from Chrysler's plant to manufacture seats, carpets, sun visors and cab back panels.
- PPG provides all paint related coatings and in-plant technical service personnel for the daily operation of the paint shop, and operates the pre-treatment, electro-coat, paint mix room, paint detackification and water treatment operations. PPG schedules and delivers its products to the point of use. The Dakota paint shop will be the first automotive plant in the world to use PPG's new "Power Prime" two-step (two-coat) electro-deposition process. This new process will replace the current spray prime material and provide a more cost effective and environmentally sound paint process with excellent vehicle corrosion and chip resistance.
- Texaco, has full responsibility for the management of all fuel, fluids and related facilities for Dakota assembly at the Campo Largo plant.
Chrysler's European headquarters (established in 1996) is in Brussels, where the European Union is also centered. Specifically, it is at:
Chrysler Europe S.A./N.V.
Boulevard de la Woluwe 106 - 108
1200 Brussels, Belgium
Timothy R. Adams, President, Chrysler Europe
The HQ is in two four-story buildings connected by a Pentastar-topped glass atrium. The 7,000 square meter buildings house more than 170 employees by 1997.
Chrysler owns two sales companies in Europe (Chrysler France and Chrysler Italia), as well as 23 distributors (one per country) throughout Europe and over 1,300 dealers.
There are two European production facilities, both in Graz, Austria:
factory (Eurostar Automobilwerk), a 50/50 joint venture with Steyr-Daimler-Puch Fahrzeugtechnik which began in 1991. It builds the short and long wheelbase versions, in front-wheel drive and all-wheel drive, with diesel engines and both right- and left-hand drive. The factory can produce 50,000 vehicles per year on two shifts, with 1,453 employees. It produced about 40,000 vehicles in both 1994 and 1995, but created over 53,000 in 1996.
factory, owned by Steyr-Daimler-Puch, under contract to assemble Jeep Cherokees, with production starting in October 1994. Capacity is about 15,000 Cherokees for one shift; in 1996, 39,000 Cherokees were produced on two shifts, exceeding the plant's capacity. About 1,000 people work at the factory.
Total European Sales
Chrysler Japan (03-5413-2800, Tokyo) was created in 1988; the majority shareholder is Chrysler, with 70% of the stock, with J. Osawa owning the rest. There are 350 employees, 10 directly owned dealers, and 117 authorized showrooms.
Around 1996-7, Chrysler started to sell its vehicles independently, ending an alliance with Honda.
Japanese sales of right-hand-drive vehicles include the Jeep Cherokee, Grand Cherokee, and Wrangler; and the Neon. Left-hand vehicles include the Stratus and Vision.
<a name="latin%20america"></a>Latin America
Chrysler sells the Neon, 300M, Stratus, Stratus [Sebring] Convertible, Caravan [Voyager], Grand Caravan, Dakota, Ram pickup, Durango, Wrangler, Cherokee, and Grand Cherokee in Latin America (does not include Mexico).
Chrysler's Latin American sales doubled from 1996 to 1997 due mainly to increased investments and the creation of a distributor network. The Latin America headquarters was created in 1993, and resides in Auburn Hills, Michigan.
1998 additions include:
- Opening a new plant in Brazil to assemble the Dodge Dakota pickup truck
- Opening a $500 million joint-venture engine plant with BMW in Brazil
- Adding Jeep® Cherokee production to the Córdoba Plant in Argentina
- Opening parts warehouse/technical training centers in Argentina and Brazil
Directly owned sales facilities include:
Chrysler Argentina, S.A. Sales Companies
Avenida del Liberatador 498
Piso 27 (1001)
Buenos Aires, Argentina
Chrysler do Brasil, Ltda.
Chrysler do Brasil, Ltda.
World Trade Center 23 Andar
Avenidas das Nacões Unidas 12551
São Paulo, SP, Brasil 94578-903
Chrysler Chile Importador Ltda.
3365 - 9th Floor
Las Condes - Santiago, Chile
Chrysler International Services, S.A.
Texaco Building, 3rd Floor, Suite 311
Metro Office Park
Guayanabo, Puerto Rico 00968-1702
Chrysler de Venezuela, L.L.C.
Edificio las Fundaciones, Piso 4
Avenida Andrés Bello
Chrysler is represented by independent distributors in Bolivia, Caribbean Islands, Colombia, Cost Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Panama, Peru, El Salvador, and the U.S. Virgin Islands. The company works with 137 dealers in the region.
production of Grand Cherokee and Cherokee began in 1997. Total capacity is 10,000 units per shift, with one shift planned; there are 270 employees.
Campo Largo, Brazil:
production of the Dakota pickup began in 1998. Capacity will be about 20,000 units per shift, with one shift planned.
Chrysler's only pre-change plant was created in 1965, and currently builds the Grand Cherokee, Cherokee, and Neon. It built about 7,000 vehicles per year until 1997, when production went up to 19,000 due to a $50 million upgrade; Chrysler plans to build 24,000 vehicles there in 1998. Plant capacity is 19,000 per shift, with 903 employees. The 1996 upgrade included a new paint system, spatial expansion, and a new waste water treatment system.
<a name="middle-east"></a>Middle East
Chrysler's Middle East headquarters, created in 1992, is at Level 25 of the World Trade Center (Box 9365) in Dubai, in the United Arab Emirates. It is the base of operations for distribution, training, sales, marketing, parts, and services for all Chrysler, Dodge and Jeep® vehicles in Saudi Arabia (Chrysler's largest market in the region), Kuwait, Bahrain, Qatar, United Arab Emirates, Oman, Lebanon, Jordan, Yemen, and Turkey (Israeli operations are handled from the US, and Egyptian operations are handled by Chrysler Egypt, formed in 1997). The Dubai headquarters employees eight people.
The vehicles sold vary by country, but include most of the cars sold in the US, including the Neon, Stratus, Voyager, all Jeeps, Durango, 300M, and Ram and Dakota pickups. Jeeps and the Voyager are the best sellers. There are 17 distributors in these nations, as well as 94 sales outlets, including 13 in Turkey.
Chrysler's Egyptian operation, Arab American Vehicles (AAV), was actually inherited from American Motors (AMC). AAV is a joint venture, with Chrysler owning 49%; it was started in 1977 by AMC and the Arab Organization for Industrialization. While the plant first produced military Jeeps for Arab League countries, it introduced the commercial Wrangler in 1991, followed by the Cherokee in 1992. In 1993, they started assembling Peugeots to fill excess plant capacity; they now assemble the 405 and 505, as well as Wranglers, Cherokees, and Kias, at the Cairo plant.
Chrysler currently assembles about 2,000 Jeeps a year, with six percent of Egypt's commercial vehicle market. Capacity is expected to grow from 6,000 vehicles (1 shift) to 20,000 (1 shift) per year in 1998 (this year). There are 657 employees at the plant.
In 1997, Chrysler Egypt was created to sell and support both locally assembled vehicles and imported Neons, Grand Voyagers, and Grand Cherokees through Egypt's two Chrysler/Jeep dealers and five Cherokee franchises.
Middle East sales, including Turkey and Egypt, were at 9,012 in 1993 and 9,717 in 1994. In 1994 they jumped to 13,093, jumping again in 1996 to 18,310. 1997 had lower sales, 16,121.
<a name="southafrica"></a>Southern Africa
Chrysler's Johannesburg, South Africa office, created in 1996, is the base for all operations in sub-Sahara Africa, even though there are only eight employees. Chrysler plans for the number of dealers in South Africa to double to 16 in 1998. Sales went from 205 in 1996 to 1,560 in 1997.
In the past, Chrysler sold Australian Valiants and Chargers, among other vehicles, in this region. Currently, their products are all right-hand-drive in South Africa, and include the Neon, Voyager, Grand Voyager, Grand Cherokee, Wrangler, and Cherokee.
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