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And this is exactly the problem with slapping the Pentastar on everything. The video titles refer to it both as a Dodge Aries and a Chrysler Aries.
Pentastar is (was) to be a corporate symbol. Not a brand symbol, especially not a symbol to be used for Dodge, Plymouth, and Chrysler brands all at once. This was a marketing (brand/logo) nightmare. Probably from Iacocca himself.
 

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And this is exactly the problem with slapping the Pentastar on everything. The video titles refer to it both as a Dodge Aries and a Chrysler Aries.
Pentastar is (was) to be a corporate symbol. Not a brand symbol, especially not a symbol to be used for Dodge, Plymouth, and Chrysler brands all at once. This was a marketing (brand/logo) nightmare. Probably from Iacocca himself.
Make the Fratzog Dodge exclusive and problem solved. Pentastar is distinctive and instantly recognizable as Chrysler. Much better than the Fiat wings or PBR blue ribbon. If you have to get up close and read the text to find out what the brand is you are doing it wrong. Pentastar screams Chrysler from a football field away.
 
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