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Charger would have been gone by now if not for the police package and fleet sales. Charger of course cannibalized 300 sales with the loss of the 6.4 to keep Charger alive, this was much more important than the supercharged engine. Post recession 300 peak was 2012

300 sales
2005144,048
2006143,647
2007120,636
200862,352
200938,606
201037,116
201136,285
201278,417
201357,724
201453,382
201553,109
201653,058
201751,237
201846,593
201929,214
202016,473
The deterioration in sales for the 300. From benchmark to "has been". Quite sad.
 

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If I could run Chrysler I would have similar vehicles to Jaguar or BMW, 3 SUV's 2 cars and a flagship performance car like the Chrysler Firepower. Keep the classic Chrysler cues like Lexus did using the 61 Plymouth Fury as inspiration. Make them in the style of vehicles like F, E, and I Pace and XF Jags or maybe 5 and 7 Series Beamers . I would use the Chrysler 200 as my starting point, and update the 300. Drivetrains would all be hybrid with some of them to choose between hybrid or all electric.
 

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If any company came out with a "modern retro" interior like that they deserve to be shot off into the sun. In fact, it would be better use of their money doing that than even attempting to sell the handful they would
Everything comes full circle...they will eventually be nostalgia for 1980's interior automotive design. The straight lines and minimalist look.
 

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If I could run Chrysler I would have similar vehicles to Jaguar or BMW, 3 SUV's 2 cars and a flagship performance car like the Chrysler Firepower. Keep the classic Chrysler cues like Lexus did using the 61 Plymouth Fury as inspiration. Make them in the style of vehicles like F, E, and I Pace and XF Jags or maybe 5 and 7 Series Beamers . I would use the Chrysler 200 as my starting point, and update the 300. Drivetrains would all be hybrid with some of them to choose between hybrid or all electric.
It's much too early for April Fools Day!

The entire 1961 ChryCo line should have gotten Virgil Exner exiled to Siberia!
OY......

 

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Everything comes full circle...they will eventually be nostalgia for 1980's interior automotive design. The straight lines and minimalist look.
Trust me i know, i work in design. The issue isn;t that something can be modern retro, it would be suicide pretty much using the same interior as a car back then now adays "prettied" up
 

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Speaking of retro design, i recently re-looked at the Chrysler 1955 models, which were early Exner designs. They are actually really beautiful, classically styled vehicles. I would love to see some of those design cues come back, especially the fully radius'd wheel openings on the Imperial, and the very sleek taillights of the DeSoto and (Chrysler Windsor,) beautiful roof lines, and just enough chrome to enhance the body, minus the grills of course !
 

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The 98-01 Concorde and 98-04 Intrepid remind me of the Charger Daytona and Superbird. The 300M reminds me it was supposed to be an Eagle. I'm not a fan of the LHS nose that spread to the Concorde for '02.
Just an aside: when LHS duds went to CONCORD consolidating the two, everything from mid-level CONCORD should've been made the base offering: LX; next up: LXI then range topping LHS (torque biased AWD and other refieents). I honestly thought this would happen; Daimler AG failed us...
 

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Just an aside: when LHS duds went to CONCORD consolidating the two, everything from mid-level CONCORD should've been made the base offering: LX; next up: LXI then range topping LHS (torque biased AWD and other refieents). I honestly thought this would happen; Daimler AG failed us...
AMC Concord Chrysler CONCORDE. One named after grapes, one named after the Super Sonic Transport (SST).
 

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Bring back the CONCORDE as a long-range midsize electric liftback. I say it needs at least 600 miles of EV only range to be worthy of the name.
So you want to fill the entire car up with batteries? Where are you going to put passengers and luggage for that trip?
 

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Benchmark the Model S.
Model S is a $95,000 car with range of around 400 miles.
You've got two problems:
1) It's still along way to 600 miles you targeted, so you need 50% more battery (actually more because you've then got to carry all that battery weight around)
2) People are unlikely to pay $95,000 (or probably more) for an electric Chrysler Concorde.
 
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