Chryslers last stand

10850 Views 218 Replies 37 Participants Last post by 1116Arthur, 1 mo ago

voiceofstl

Discussion Starter · 3 mo ago

The coming few years will tell us if Chrysler will still be around.
The replacment of the 300 has to be a winner.
Its time to make the decision. Chryler will be the People mover and have cars to compete with toyota.
They have to have more then 2 models, they need a small suv and a midsize suv.

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141 - 160 of 219 Posts

NiharM33

· #141 · 3 mo ago (Edited)

Tire Car Wheel Land vehicle Automotive parking light

I made an odd concept a while back that was a Pacifica crossover. It was called the Sigma and Sigma+.

Both crossovers, one short and one long- two row and 3 row.

Wasn't sure of a name to give this concept, but it was a Mitsubishi+Chrysler name, I believe.

I'd rather have Chrysler produce controversial, but well planned vehicles, than live off only one traditional segment, or be killed off.

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NiharM33

· #142 · 3 mo ago

I think Chrysler should be weird, but attractive weird- like quirky, but get their reliability under control.

Bob Lincoln

· #143 · 3 mo ago

Elroy the Brave said:
Its also too bad that Chrysler doesn't have a small and medium sized car or crossover.

The older Chrysler 200 and Dodge Avenger (based off the Mitsubishi platform) was an affordable option for young people or someone that wanted a smaller car, and was pretty reliable.

My wife has a 2012 Chrysler 200 and I have a 2011. We LOVE them. She had a 97 Camry before that, I had a 93 Daytona. They are rugged, reliable, handle and ride great, and just have great features.

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Elroy the Brave

· #144 · 3 mo ago

Bob Lincoln said:
My wife has a 2012 Chrysler 200 and I have a 2011. We LOVE them. She had a 97 Camry before that, I had a 93 Daytona. They are rugged, reliable, handle and ride great, and just have great features.

Odd that Chrysler didn't try and make another affordable car / crossover in this same blueprint.

I thought that they could have grabbed a platform from Peugeot to do this by now.

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ImperialCrown

· #145 · 3 mo ago

If we have Peugeot hardware to work on, we will have to train techs & supply all new special tools to service them.
Stick with the familiar Alfa-Romeo derived stuff.
A new learning curve will cause customer satisfaction to dip.

Reactions: 3

Elroy the Brave

· #146 · 3 mo ago

ImperialCrown said:
If we have Peugeot hardware to work on, we will have to train techs & supply all new special tools to service them.
Stick with the familiar Alfa-Romeo derived stuff.
A new learning curve will cause customer satisfaction to dip.

Yeah, but I was thinking affordable cars, in the blueprint of the Chrysler 200 (derived from a Mitsubishi platform).

I'm not sure that Alfa-Romeo and affordable platforms are synonymous. They seem quite expensive. Even the recent Dodge Hornet will mostly be fairly expensive.

Kia and Hyundai, and maybe Toyota seem the most interested in producing affordable cars.

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NiharM33

· #147 · 3 mo ago

Elroy the Brave said:
Yeah, but I was thinking affordable cars, in the blueprint of the Chrysler 200 (derived from a Mitsubishi platform).

I'm not sure that Alfa-Romeo and affordable platforms are synonymous. They seem quite expensive. Even the recent Dodge Hornet will mostly be fairly expensive.

Kia and Hyundai, and maybe Toyota seem the most interested in producing affordable cars.

Peugeot and Citroen are less expensive brands than Alfa Romeo.

ImperialCrown

· #148 · 3 mo ago

The Dart & 2nd gen 200 were loosely Alfa-based. As was the Cherokee & Pacifica.
French engineering gives me the willies. 😬

Automotive parking light Land vehicle Tire Wheel Car

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Adventurer55

· #149 · 3 mo ago

NiharM33 said:
I think Chrysler should be weird, but attractive weird- like quirky, but get their reliability under control.

In other words like Citroën?

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valiant67

· #150 · 3 mo ago

Quirky worked out so well for Subaru and Saab. Subaru became more conventional and survived. Saab didn’t and that was a bigger problem than GM’s meddling.

NiharM33

· #151 · 3 mo ago

valiant67 said:
Quirky worked out so well for Subaru and Saab. Subaru became more conventional and survived. Saab didn’t and that was a bigger problem than GM’s meddling.

Saab never updated their technology to some degree. GM neglected Saab.

NiharM33

· #152 · 3 mo ago

Adventurer55 said:
In other words like Citroën?

I could see them going in that direction

1116Arthur

· #153 · 3 mo ago

valiant67 said:
Quirky worked out so well for Subaru and Saab. Subaru became more conventional and survived. Saab didn’t and that was a bigger problem than GM’s meddling.

And Subaru courted a specific demographic. Difficult to go into the gender wars again.

Dave Z

· #154 · 3 mo ago

I'd like to have lug nuts instead of those bolt things, thanks

Saab was never a real player here. I think they had other issues.

Anyway... I'm hoping they do well.

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aldo90731

· #155 · 3 mo ago

valiant67 said:
Quirky worked out so well for Subaru and Saab. Subaru became more conventional and survived. Saab didn’t and that was a bigger problem than GM’s meddling.

We studied Subaru at length at my prior employer.

Subaru America launched its LOVE campaign in 2007 with well executed, extremely impactful advertising. Especially their ads between 2008-2014. Subsequent ads lost the sharp focus of the first series.

Unlike other car ads which tend to focus on the automobile, Subaru ads from that era focused on the owners in ways that was easy to relate to. The particular Subaru vehicle in the ad was relegated to a supporting role.

We tracked advertising effectiveness: Subaru ads shot through the roof on metrics like “This ad speaks to me”, “The ad was believable”, “My opinion of SUBARU improved after watching this ad”, “I am more likely to consider buying SUBARU after watching this ad”, etc.

The LOVE campaign aired only in North America, and Subaru sales grew here steadily for 10 years unlike any other market, nibbling customers away from every automaker but mostly from Honda.

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aldo90731

· #156 · 3 mo ago

Subaru's US sales growth speaks for itself

Rectangle Font Slope Parallel Plot

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Erik Latranyi

· #157 · 3 mo ago

aldo90731 said:
Subaru's US sales growth speaks for itself
View attachment 93859

...and Subaru did not have to fudge the sales figures!!!

Seriously, Subaru has done a great job in brand management. They are very protective of what they built and while Subaru's attempt to become more off-road worthy is miniscule, they have a huge number of loyal customers that every maker should be envious.

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Erik Latranyi

· #158 · 3 mo ago

The Subaru Crosstrek's success always made me think of what the Dodge Caliber could have been.

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valiant67

· #159 · 3 mo ago

Erik Latranyi said:
The Subaru Crosstrek's success always made me think of what the Dodge Caliber could have been.

Yes, a softer looking and better styled interior with better powertrains and Caliber could have been fairly competitive.

Reactions: 4

movaldes

· #160 · 3 mo ago

NiharM33 said:
It's kind of a double-edged sword approach being best by recalling heritage through design, as well as addressing quality issues.

For example, if I were to bring back the Imperial today as the large liftback, I would ask Imperial owners or other 90s/2000s Chrysler owners what was wrong and address those issues in said model. I would be very open about addressing previous issues and being more than sure they're corrected.

I'm sorry but I fail to see how issues that plagued vehicles 30-40yrs ago would be relevant today.
Any major issue that affected those cars should have been corrected and improved upo 25-35yrs ago. Otherwise we wouldn't be talking about Chrysler.
Not to mention that you would have a hard time contacting any "owner" as they would very likely de deceased.

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