They need to build some of those types of vehicles in the more affordable $30 - 40,000 range, which is what the average car buyer is paying these days. That would put the company at the top of the "affordable" muscle cars, like back in the muscle car era. Then they need to support teams in Nascar (and Nascar trucks), NHRA, ARCA, Sprint cars & Outlaws, K&N East/West and other short track & off road series to win back their performance reputation. They are basically still living off the performance reputation that they achieved in the 60s and 70s.