The U.S. Patent & Trademark office (USPTO) has officially approved "Cuda" as a trademark of FCA US, but, ironically, it blocked a similar application for “Barracuda.”

On June 17, 2014, the USPTO declared that the trademark had cleared the requirements for registration, and FCA just needed to show that the name was being used on a product in interstate commerce (bearing the name and being a motor vehicle, part, trim, or badge).

Cuda-USPTO-Web

However, there was a distinct absence of motor vehicles bearing the name Cuda in interstate, or any other, commerce, so FCA filed for a six-month extension of the time to file the required statement of use. Then it did it two more times. On December 3, 2015, FCA received its third extension, leaving it with just two more before the USPTO will declare the application has been abandoned — but for the moment, Cuda belongs to FCA US.

As for the Barracuda, Chrysler Group / FCA US shot itself in the foot. They applied for the name in January 2012, and were granted the name, pending use in trade, in July 2012. FCA US’ final legal request for an extension was made last December.

challenger-or-barracuda

On seeing that time would run out before a Barracuda appeared, FCA filed a new application on June 23, 2015 — but they failed to officially abandon the first application until August, so the second application was refused because it was a duplicate.

FCA's second application is in limbo until the USPTO's examining attorney checks the status of both applications. It's been four months now and that still hasn't happened.

It has been nearly four years since Chrysler Group filed the application to trademark the Barracuda name. Perhaps it is time to actually build the car?