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Customer Experience: Every Customer Counts, Every Journey Matters

2723 Views 83 Replies 24 Participants Last post by  CherokeeVision
From the media release:

How are we getting there?

We are reshaping the entire customer experience by giving special attention to the complete customer journey and inspiring actions throughout our value chain with a focus on four key areas:

1. reaching an unprecedented level of customer satisfaction with our electrified products and services

2. using Big Data to reduce time to fix by 50%

3. improving each customer touchpoint with a new holistic view of the customer journey

4. always keeping the customer at the center of everything we do

We have dedicated Customer Care organizations in all regions to manage customer engagement activities worldwide.

Full media release here:

Customer Experience | Stellantis
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That was the way to a Toyota reputation. It still is. You find what breaks and you fix it right away instead of letting it linger like a Jeep steering issue.
And the Jeep dual battery issue...

When you look at how long FCA let issues linger, quality issues, dealer issues, you get the feeling that no one has been in charge for a long time.

Either that, or as long as as the margins were there, then there was nothing to fix.
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Dealer scores are kept & monitored. The things that the dealer can control need to be controlled.
Backorders are out of the dealers hands & taking parts off Peter to fix Paul is frowned upon.
Fix 'time' isn't a big concern of mine compared to fix 'accuracy'. I won't rush a technician, having to work flat-rate causes enough angst.
I understand having to order a part in order to fix a problem, but it better be the right diagnosis to start with. (FFV= Fixed First Visit).
Esoteric automobiles require exemplary service at all levels.
You my friend, need a big promotion. I'm not being sarcastic, we need many more just like you.
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And the Jeep dual battery issue...

When you look at how long FCA let issues linger, quality issues, dealer issues, you get the feeling that no one has been in charge for a long time.

Either that, or as long as as the margins were there, then there was nothing to fix.
Look how long it took them to address the auto transmission issues in Cummins powered trucks. Over 10 years, and this was way before FCA
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Facta non verba. I think it’s great that they’re at least talking about it. I’ll think it’s even better if it shows results.
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When you look at how long FCA let issues linger, quality issues, dealer issues, you get the feeling that no one has been in charge for a long time.
I am convinced that FCA did less than the bare minimum to track repairs and complaints. How do we know? It was always under scrutiny by regulators for warranty and recalls.
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A media release. Super. I'll believe actions, not words.

I've worked in direct customer service and with the public for a very long time in different roles and organizations. The idiom, "crap rolls downhill" is something I can't stress enough as being true of everywhere I've ever worked. Why has customer service/dealer experience been so continually bad under DCX/Cerberus/FCA/STLA? Because they have never had senior management that was actually bought in on making it any better. Sure, lots of mission statements, policy statements, procedures, and protocols have been rolled out over the years, but unless they're backed up by action then they're all useless. Too many companies are laser focused on getting new customers in the front door, but then they lose just as many (or more) existing customers through the back door. All the customer service statements and policies fall by the wayside when tested - and it's because the company doesn't want to spend any money on retention. That means sometimes conceding a borderline warranty claim, making it right when there's an issue, standing behind your products, etc. And sometimes that means clamping down hard on the dealer network - ensuring that standards are met - not having dealers fight with customers on service or warranty issues - not having dealers lying to customers just to get the sale, etc, etc.

Yes, this means eating some costs on the back end. But smart companies treat it as an investment in future return buyers. You can't have it both ways. Customer experience isn't just how nice everyone is at the dealer. If they're pushing customer service on one hand, but then pinching pennies with the other hand trying to keep warranty and service costs down, those two things cannot coexist.
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Qaulity - remember when Sergio fired Doug Betts because the brands in North America sank in the quality rankings?

Instead of fixing that, the brands got even worse.

Just another example of Crooked Sergio on display.
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Keep in mind this dealer network is the one putting 100% or 100k markups on vehicles that Dodge "damn well wanted sold at sticker" which gives you some idea how much respect the dealers have for Ma Stella.
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Keep in mind this dealer network is the one putting 100% or 100k markups on vehicles that Dodge "damn well wanted sold at sticker" which gives you some idea how much respect the dealers have for Ma Stella.
Why should the dealer have any respect for the corporation that won’t supply parts so dealers can fix customer cars, or has reduced the reimbursement rates for warranty repairs, or has cut the spread between invoice and MSRP.
Respect is a two way street.
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Will take years if not decades to change their reputation if it even happens at all.
Will take years if not decades to change their reputation if it even happens at all.
Oh it can happen, look at Hyundai/Kia. With that said, the culture of Auburn Hills has to change first.
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Oh it can happen, look at Hyundai/Kia. With that said, the culture of Auburn Hills has to change first.
Not just them. Tavares must see it as a priority, or at the very least, not get in the way if his underlings see it as a priority. If not, he can quash anything they’re trying to do. If the boss doesn’t see value in what you’re doing, it’s a pretty tough spot to be in.
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I’m also firmly in the camp of, sounds great and good luck but I’ll only believe it when I see a consistent change for the better. The brands have used up more than their share of the benefit of doubt.
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Why should the dealer have any respect for the corporation that won’t supply parts so dealers can fix customer cars, or has reduced the reimbursement rates for warranty repairs, or has cut the spread between invoice and MSRP.
Respect is a two way street.
Fair point but the thread is about how Stellantis wants to improve the customer experience...which means the dealer experience. My point is that they clearly don't have the leverage with the dealers that they think they do.
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I would say they still needs tons of improvement from dealing with customer service for a blown motor 7k out of warranty and my minivan issues
Fair point but the thread is about how Stellantis wants to improve the customer experience...which means the dealer experience. My point is that they clearly don't have the leverage with the dealers that they think they do.
I don't think you understand.

FCA squeezed suppliers on price, so the suppliers delivered low quality parts.
FCA squeezed dealers, cutting margins on new vehicles.
FCA further squeezed dealers by saying things like we will pay the dealer for 30 minutes of warranty work when the job actually takes 90 minutes.
FCA squeezed customers by raising prices and not helping with warranty claims
FCA squeezed customers by not supplying recall parts within months.

This is how you destroy a company. It is not the suppliers, dealers or customers' faults. It is FCA.

As @aldo90731 has described how Toyota, Hyundai and others treat everyone with respect and as partners, you can see why their dealers jump through hoops to make customers happy.
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I don't think you understand.

FCA squeezed suppliers on price, so the suppliers delivered low quality parts.
FCA squeezed dealers, cutting margins on new vehicles.
FCA further squeezed dealers by saying things like we will pay the dealer for 30 minutes of warranty work when the job actually takes 90 minutes.
FCA squeezed customers by raising prices and not helping with warranty claims
FCA squeezed customers by not supplying recall parts within months.

This is how you destroy a company. It is not the suppliers, dealers or customers' faults. It is FCA.

As @aldo90731 has described how Toyota, Hyundai and others treat everyone with respect and as partners, you can see why their dealers jump through hoops to make customers happy.
Pretty sure you just said what I said, you just used more bullet points to point out that Stellantis doesn't have any leverage over the dealers anymore.
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Stellantis is not training dealers, either.

Wrangler JL has been out now for six model years. If you buy a 2023 JL and are one of the many owners who start to have battery problems after six months:
  1. The dealer will give you an appointment two or three weeks out
  2. Take your vehicle without giving you a loaner
  3. Keep the Jeep sitting on a corner for several more days
  4. Run a few diagnostics, put the battery on a trickle charger, and call you the next morning to come get the vehicle
  5. When you pick up your Jeep, the electrical system starts acting up again
  6. You get another appointment
  7. Again, the dealer takes your Jeep without giving you a loaner
  8. This time they keep the Jeep for several weeks. Replace modules left and right. Weeks later they call you to come get the Jeep
  9. You pick up the vehicle and the electrical system is still acting up
  10. Repeat this entire dance several more times
  11. At this point you —or your espouse— are at your wit’s end
  12. You involve JeepCares. Depending on the dealer, JeepCares might or might not be able to do anything about it
  13. The dealer often times tells the customer that they cannot fix the vehicle
The above is no exaggeration. I see two or three threads like this pop up every week on the Wrangler forums. Sometimes the customers are so fed up they initiate buyback proceedings.

Seventy percent of the time all it takes is a good pair of aftermarket batteries to solve the issue permanently. But for some reason after six model years, neither dealers nor Stellantis have figured it out.

Seriously? How is this possible? How incompetent does an automaker have to be to not solve a problem so common yet so simple? Does anyone even care?

Meanwhile, Jeep keeps jacking prices like there’s no tomorrow.

The entire thing is truly baffling.

Call me skeptic, but those words from Stellantis are just that, words.
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You are correct. Just words until they actually start fixing these things without costing the customer anything
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Pretty sure you just said what I said, you just used more bullet points to point out that Stellantis doesn't have any leverage over the dealers anymore.
No, there is a difference between having no leverage to make a dealer improve and openly hostile treatment of dealers.
So it is a two part process. 1) work with the dealer, not against them 2) them work within the framework of franchise laws to improve things.

It obviously IS corporate related because the same dealer groups that own low rated CDJR franchises also own other brand dealers that are rated better.
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