They already have a Jeep spinoff that is the right size. The Fiat Toro is basically a Renegade pickup.The big long range picture is Stellantis wants a global truck built around electrification instead of the Chinese truck they have now or a modified Gladiator. This is an opportunity for Stellantis to use it’s global scale. Also the opportunity for Jeep spin-offs would be in play. View attachment 79439
Ram 700 is the Fiat Strada subcompact pickup with a structure and engine that will not sell in the US. Ram 1000 is the midsize Fiat Toro and the Fiat Toro can be had with the 2.4 Tigershark.It's all about size and the renewal of the phase 2 EPA fuel economy targets. 31.2 MPG is the average fleet wide mandate that companies must achieve for light duty trucks. Any truck, SUV, and Van under 6k lbs. No point in releasing a North America only vehicle that doesn't meet these targets and is mostly a facelift of an existing product. Better to design a global vehicle that can be sold in Europe while increasing the average fleet mpg.
The Ram 700/Fiat Toro just barely meets this requirement with an interior and engine that would not sell in the US.
The full size truck market has grown an average of 2% per year over the last 6 years. This means the only way to really grow your full size truck line is to gain conquest sales. That means selling on discounts and more costs to market.The full size market is stable, the midsize market is just coming back, the compact market is still dead.
1997 Dakota was not a low production vehicle. They sold over 130k of them. Sales of the gen II Dakota peaked at 177k in 2000.We owned a '97 Dakota 4x4. Wonderful truck. Having said that, and it being a low production vehicle, it was difficult to find parts for it. We own a '15 Ram now. Seriously wonderful truck.
There is NEVER ONLY ONE WAY, and $18,000 isn't going to justify making it. It's 2021, would be 2023 by the time it would come out, not 1984. Do the inflation math, for crying out loud!There is only 1 way for a new mid size to be a winner. It has to be caravan/pacifica base and base model to start around 18 grand.
But RAM offends people from India,many of them are named RAM...Just wait until a Toyota,Ford,GM guy from India gets offended by the name RAM...It's coming!Where "Dodge Dakota" rolled off the tongue, "Ram Dakota", not so much.
From that stand point and to avoid any negative reactions associated with "Dakota",
What about "Ram Rebel" or reuse Ram Rampage" or Ram Ramcharger"
Or maybe since it's so difficult to name it, scrub the whole project entirely !!
Sounds like Fort Wayne.Like the LX cars, a new Dakota has just been a tease. I don’t see these products ever coming. The cash will be spent on the Jeep and full size Ram. As it should be. Those are the money makers for what‘s left of Chrysler.
Just as GM has spent billions upgrading the Suburban/Escalade and full size pick up plants. Often spending millions just to up production rate a couple jobs per hour.