[CDJSalesPro]

Lasted 5 days!!!!

Sold the red GT last night. The value of the new pkg is a no brainer. We first looked at a nice SXT @ $20,125 (no 8.4,cloth interior,no u-connect, weak 2.0 engine and that damn base steering wheel)

For $2500 or a whopping $35more per month... The customer upgraded to the GT!!!
For $35 he went from "its ok" "I kinda like it" to "I LOVE IT!!"

LOVE and Value sells cars....... This pkg is the pkkg that the Dart should have offered a year ago. I am confident that if they just get their pricing and marketing right the Dart will be just fine.

LOVES...
the
auto start
8.4
two tone leather interior
back up camera
blind spot monitor
push button start
heated seats and steering wheel
Blue tooth connectivity with his Iphone5...

and he was perfectly fine sacrificing fuel economy for the fun to drive feel of the GT's 2.4 powerplant. (note he is trading a Wrangler so even the 2.4 is a major increase in MPG) :thumbsup:

 

[CDJSalesPro]

I still cannot see the 2.0 Dart as a "slug." Unless you're coming off a Corvette or something.

Its Chryslers fault.........ads like this set expectations too high regarding performance....and the 1.4 and 2.0 are not performance engineshttp://www.youtube.com/watch?v=aFGGep4v6Mg

 

[CDJSalesPro]

To be fair, they certainly wouldn't be the first automaker to feature a high-performance model in an ad. Or a car doing stunts with a "professional driver on a closed course."

Not much different than advertising on price - see the Dart advertised at $15995 - but precious few people are going to find that $15995 car on the lot to buy.

DISCLAIMER: R/T model shown with optional features. Avail. 1st Qtr 2013.

only problem there is and never was a RT model....lol