· Vaguely badass...
To be fair, they certainly wouldn't be the first automaker to feature a high-performance model in an ad. Or a car doing stunts with a "professional driver on a closed course."DISCLAIMER: R/T model shown with optional features. Avail. 1st Qtr 2013.
Not much different than advertising on price - see the Dart advertised at $15995 - but precious few people are going to find that $15995 car on the lot to buy.