... Yeah, I agree. 2014 and 2015 sales might not be dynamite, but I think it will be pretty fair. Maybe with a Hatch to go along with the Sedan, it will begin drawing people to one Dart or the other, instead of drawing some people to the Avenger. Teething problems.
ChryFi very likely thought it would be difficult to overcome the V8 Truck image Dodge has with consumers. And it is. I think they thought it would resonate well from the start, but had the reality in the back of their minds that the hill to climb is/was steep. And it is. It will require more regular attention to massage and manage than anyone wanted; but "Dodge doesn't build good small cars" will take awhile to normalize.
They're marketing and advertising is going to have to be fully re-thought, re-packaged, re-directed and basically stellar for some time to come in order to overcome the circumstances and turn the model onto the right heading. Doable, but difficult for the near-term.